FunnelFox product updates

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Conversion events in experiments

• Users: unique sessions that entered a variant.
• Users Converted: unique sessions that made at least one purchase.
• Conversion Events: total number of purchase events, including repeat purchases by the same user.

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Total subscriptions in Analytics

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Meta attribution data in Stripe

• fbc and fbp values are included in Stripe payment metadata alongside existing UTM and session data.
• You can match Stripe transactions with Meta campaigns for more accurate attribution.

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Edit customer email

• Click a customer, then use the pencil icon to update their email.
• The profile.updated webhook fires after the change, so you can sync your backend automatically.
• Useful when customers enter an incorrect email during checkout.

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OAuth email as funnel variable

• You can use this variable anywhere in the funnel, for example to pass it with a deep link.
• Works with both Firebase and Supabase OAuth flows.

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Transaction report API for FunnelFox Billing

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Major funnels upgrade — Corsac

• Up to 2.5x faster load times. Smoother experience from ads to first screen and checkout, leading to higher conversion rates.
• Instant publishing. Even complex funnels publish in seconds.
• Automatic updates. Technical improvements and fixes reach your live funnels instantly. No republishing needed.

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Stripe Link

• Returning customers can pay using saved payment details without re-entering card or billing information.
• Fewer steps at checkout means higher conversion rates.

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Payment hold for FunnelFox Billing

• Payments are authorized immediately but captured after a configurable delay, giving your team time to review for fraud.
• You can set different delay windows for customer-initiated and merchant-initiated transactions.

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Paddle one-click upsell

• Customers can upgrade their subscription without re-entering payment details.
• Configured via a Button element with a Purchase action.

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Paddle discount removal control

• When Allow discounts is disabled, you can now hide the discount removal button.
• This is useful when a discount is automatically applied for the first month.

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Variables in Plan Pickers

• Use variables to personalize the plan title and badge.
• For example, display “Special for {{name}}” using data captured earlier in the funnel.

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profile.updated webhook for OAuth sign-in

• Previously, OAuth sign-ins did not trigger this webhook.
• This helps keep your downstream systems in sync with user sign-in activity.

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profile.updated webhook across funnel screens

• Previously, this webhook triggered only when a password is set on the same screen with an email.
• Now, updating a password on one screen and an email on another triggers the webhook both times.

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Meta trial event for FunnelFox Billing

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TikTok phone parameter

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Subscription ID in purchase and subscription webhooks

• You can match purchases with subscriptions using webhook data alone.
• Useful for syncing purchase and subscription records in your backend.

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Pinterest Conversions API

• Conversions API sends events from FunnelFox servers even when browser tracking fails or gets blocked.
• Works alongside the Pinterest tag — it deduplicates events that were already sent from the browser.

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Apple Pay email for FunnelFox Billing

• When a customer pays with Apple Pay, FunnelFox Billing retrieves their email — even if they entered a placeholder email in the funnel.
• The email is not included in the payment metadata, but it’s still available directly in FunnelFox Billing.

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Experiments without republishing

• Previously, a funnel republish was required before an experiment could receive traffic.
• Experiments now go live as soon as you create them.

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Supabase authentication

• Supports includes email/password and OAuth flows.
• OAuth buttons can handle both sign-up and sign-in.

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Stripe payment failure flows

• You can now send users to different flows based on the payment failure reason.
• Supported cases include common failures, user cancellation, and specific failure errors.
• This helps you recover more failed checkouts with the right follow-up path.

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Apply Pay buttons styling

• You can now style Apple Pay wallet buttons (white and black themes).
• You can also customize Apple Pay checkout buttons.

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profile.updated for FunnelFox Billing email changes

• When you update a profile email in FunnelFox Billing, FunnelFox now triggers profile.updated.
• This works when FunnelFox Billing is used with FunnelFox funnels.
• It helps keep downstream webhook-based syncs up to date automatically.

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checkout_presented event improvements for Solidgate

• checkout_presented for Solidgate now includes currency, price, and price_fact parameters.
• This gives you more complete checkout analysis in tools like Amplitude and Mixpanel.
• checkout_presented is now consistent across all payment providers.

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Country filters for analytics and A/B testing

• Country filtering is now available in analytics dashboard, charts, and A/B testing results.
• This makes it easier to compare performance across markets.
• You can spot geo-specific trends without leaving your reporting workflow.

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Firebase OAuth sign-in

• If no user exists, FunnelFox creates a new Firebase user (sign up).
• If the user already exists, FunnelFox signs them in via the same OAuth button.
• Purchases while signed in land in the existing Adapty or RevenueCat profile.

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Org-wide cancellation funnels with FunnelFox Billing and Solidgate support

• Cancellation funnels load subscriptions across all organization projects using the profile ID.
• Now cancellation funnels support Stripe, Paddle, Solidgate, and FunnelFox Billing subscriptions.
• FunnelFox uses the payment provider from the customer’s original purchase.

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AppLovin integration

• Events are sent client-side from the visitor’s browser via the AppLovin Axon SDK.
• FunnelFox sends the FunnelFox profile ID to AppLovin for user identification.
• Tracked events include page_view, generate_lead, add_to_cart, purchase, and more.

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profile.updated webhook improvements

• profile.updated triggers each time a profile is updated, including email, password or phone updates.
• This enables updating a customer in Stripe even if phone is collected after purchase.

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Custom user ID for AppsFlyer integration

• FunnelFox sets a Customer User ID on AppsFlyer to link events to the correct user.
• You can provide the ID via an input element, set it from your backend using fox.inputs.set('_USERID_', ...) in a Raw HTML element, or let FunnelFox fall back to the profile ID by default.
• Setting _USERID_ later in the funnel updates the Customer User ID for all subsequent events in that session.

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A/B testing confidence metrics

• Added Confidence Level: statistical confidence vs. control.
• Added CR Confidence Interval: 95% range for the true conversion rate.

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Subscription upsells for PayPal in Solidgate

• Offer a second subscription after the initial purchase completes.
• Works with one-click upsells so customers don’t re-enter payment details.
• Let users stack multiple subscriptions in the same funnel.
• Configure it using the purchase action on buttons in your upsell screens.

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One-time upsells for PayPal in Solidgate

• Sell add-ons or one-time offers after subscription checkout.
• Customers complete the purchase with one click.
• Set it up in your upsell screen using the purchase action on buttons.

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UTM tracking in Stripe via FunnelFox Billing

• Track campaign performance by source, medium, campaign, term, and content.
• Analyze which campaigns drive the most revenue directly in Stripe.
• Same metadata you already get with direct Stripe integration, now available in FunnelFox Billing.
• Works automatically for all funnels using FunnelFox Billing.

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Cardholder name collection for Solidgate

• Added the cardholder name input field to your Solidgate card payment method.
• Improves payment acceptance rates.
• Enable it in the Checkout element settings when customizing your card payment method.

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Mailchimp integration

• When someone enters an email via the Email Input element, FunnelFox creates (or updates) their contact in your selected Mailchimp audience.
• It also updates their marketing status based on your consent checkbox.
• It passes funnel context (Funnel, Project, Experiment, Session IDs) so you can segment and automate.
• You can connect multiple projects to one audience.

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PostHog integration

• Once you enable it, FunnelFox can automatically track funnel interactions so you can understand behavior and improve performance.
• Track funnel behavior with automatic events and spot drop-offs to optimize conversion paths.
• Compare experiment performance with analytics.
• Understand how users move across screens.

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Stripe Connect setup for Stripe

• Instead of pasting API keys, you connect your Stripe account in a few clicks, separately for Sandbox and Production.
• If you’re already using the older API-keys flow, don’t remove your existing integration and migrate to Stripe Connect without breaking existing subscriptions or webhooks.

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AppLovin tracking using Google Tag Manager

• Set it up in GTM using Axon’s GTM guide.
• FunnelFox also supports the _axwrt cookie to improve user identification.

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Stripe subscription swap in cancellation funnels

• The current subscription keeps running until the end of the billing period (or trial), then Stripe ends it and starts the new subscription right after.
• You can offer discounts without interrupting access.
• Swap even when the customer is trialing.

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Videos as screen backgrounds in Editor

• Set the screen’s Style media to Video, then paste your hosted video URL.
• Use backgrounds for mood and context.
• Add the new Video element so it becomes part of your screen’s main content.
• Videos autoplay and loop by default, and stay muted.

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Synchronized countdown setting for timers

• When enabled, the timer start time is shared across all pages in the funnel.
• When disabled, each timer starts when the user first views it.