Google Ads

FunnelFox sends key events (such as purchase completions) to your connected Google Analytics (GA4) property. You can use these existing GA4 events to configure conversion tracking in Google Ads and optimize your ad campaigns. How it works:

1. FunnelFox sends key events to your GA4 property.
2. You mark the events as key events in GA4 (e.g., purchase_completed_success).
3. You link GA4 and Google Ads.
4. Key events are imported as Google Ads conversions.

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Setup

Follow these steps to import GA4 key events into Google Ads.

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1. Mark key event

1. Go to Admin > Data display > Events in Google Analytics.
2. Mark purchase_completed_success as a key event.

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2. Link GA4 to Google Ads

1. Go to Admin > Product links > Google Ads links in Google Analytics.
2. Click Link.

3. Click Choose Google Ads accounts.

4. Select your Google Ads account and click Confirm.

5. Keep all options toggled on under Configure settings and click Next.

6. Click Submit.

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3. Link Google Ads to GA4

1. Go to Tools > Data Manager in Google Ads.
2. Click Google Analytics (GA4) & Firebase under Featured products.

3. Select your Google Analytics account and click Next.

4. Keep all options toggled on under Data sharing and click Link.

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4. Import GA4 key events

1. Go to Goals > Conversions > Summary in Google Ads.
2. Click + Create conversion action.

3. Click Import under Start tracking conversions.
4. Select Web under Google Analytics 4 properties and click Continue.

5. Select the purchase_completed_success event and click Import and continue.