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An experiment in FunnelFox is an A/B test. Each experiment has one URL, one control funnel, and one or more variant funnels. FunnelFox splits incoming traffic between those funnels according to the weights you configure.

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How experiments work

When a user visits the experiment URL, FunnelFox assigns them to a variant. Every session, purchase, and event is recorded with the experiment context attached. This lets FunnelFox compute per-variant conversion rates, ARPU, and statistical metrics so you can see which funnel actually performs better. The first variant in your experiment is always the control — the baseline everything else is measured against. All other variants are compared to it using statistical significance and power calculations.

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Experiments page

The Experiments page in the dashboard is where you manage all your tests. From there you can:
  • View all your experiments and their current status
  • Create a new experiment
  • Enable or pause a running experiment
  • Open the analytics overview for any experiment
Experiments list in the FunnelFox dashboard

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Get started

Ready to run your first test? The next guide walks you through creating an experiment step by step.

Create an experiment

Set up your first A/B test — choose funnels, configure traffic split, and launch.