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The AppLovin integration sends funnel events to AppLovin platform. Use these events to measure conversions and optimize your campaigns.

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How it works

The AppLovin Pixel is a JavaScript snippet that loads on your funnel pages and tracks visitor actions. Events are sent from the visitor’s browser directly to AppLovin platform, where they appear for attribution and reporting. FunnelFox sends events using the client-side AppLovin Axon SDK. Server-side events are not currently supported.
AppLovin prohibits collecting data from children or apps targeted to children.

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User identification

FunnelFox sends the FunnelFox profile ID to AppLovin to link events to the correct user.

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Tracked events

A single checkout impression in FunnelFox triggers two AppLovin events in sequence: first view_item, then begin_checkout.

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Setup

1

Get your AppLovin event key

  1. Log in to your AppLovin account.
  2. Go to Account > General > Keys.
  3. Copy the Event key.
2

Configure in FunnelFox

  1. Go to Integrations > AppLovin in FunnelFox.
  2. Paste the key into the AppLovin Axon Event Key field.
  3. Optionally, enter your Item Category ID that classifies the type of product you sell. Learn more about categories in the Axon (AppLovin) item object.
  4. Save changes.
Tracking is now active. Republish any funnels you want to start tracking.