How it works
The AppLovin Axon Pixel is a JavaScript snippet that loads on your funnel pages and tracks visitor actions. Events are sent from the visitor’s browser directly to AppLovin’s Axon platform, where they appear for attribution and reporting. FunnelFox sends events using the client-side AppLovin Axon SDK. Server-side events are not currently supported.User identification
FunnelFox sends the FunnelFox profile ID to AppLovin to link events to the correct user.Tracked events
| Axon Event | Triggered When |
|---|---|
page_view | Page is presented to the user |
generate_lead | User email is collected |
view_item | Checkout impression (first event of the pair) |
begin_checkout | Checkout impression (second event of the same pair) |
add_to_cart | Purchase started |
purchase | Purchase completed successfully |
A single checkout impression in FunnelFox triggers two Axon events in sequence: first
view_item, then begin_checkout.Setup
Get your Axon Event Key
- Log in to your AppLovin account.
- Go to Account > General > Keys.
- Copy the Axon Event Key.
Configure in FunnelFox
- Go to Integrations > AppLovin in FunnelFox.
- Paste the key into the AppLovin Axon Event Key field.
- Optionally, enter your Item Category ID that classifies the type of product you sell. Learn more about categories in the Axon item object.
- Save changes.
Tracking is now active. Republish any funnels you want to start tracking.