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FunnelFox Radar is an ad-market intelligence app that shows you what is happening in your market right now. See who is advertising, which are growing, and who is rising or falling. Key benefits:

Read your market

See how much your category advertises each month, and which niches are growing or shrinking.

Track competitors

Find who advertises in your niches, how much, and who is rising or falling.

Follow their funnels

See the landing funnels and Facebook pages behind a brand’s ads, and the languages they run in.

Study their creatives

Browse the ad creatives and captured paywalls running in the market.
Radar is an additional paid feature. To get access, reach out to your Customer Success manager.

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How Radar works

Radar measures market activity as Meta ads amount: the number of active Meta (Facebook) ads observed per month. Every chart and table across Radar is built on this count.
Meta ads amount is a count of ads, not spend, conversions, or revenue. Use it to gauge how much a brand, funnel, or page is advertising, not how much it earns.
Radar analyzes the same market data for everyone. The numbers you see on Home, Brands, Funnels, and Facebook Pages are global and do not change between projects. Radar reports on a fixed window of the most recent three completed months. There is no period selector, so charts and tables share the same window.

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How to read Radar

Radar’s sidebar has two parts. Home and Meta Ads sit at the top: Home is the market overview, and Meta Ads is the creative gallery. Below them, the Explore group holds Brands, Funnels, and FB Pages, one list per entity type. Every row in a list opens a detail page, and detail pages link to each other. A brand links to its funnels and Facebook pages, a funnel links back to its brand and to the pages advertising it, and an ad links to its page, its brand, and the funnel it points to.
In Radar, “brands” and “funnels” are competitors’ assets that Radar discovered in the market. They are not your own FunnelFox funnels.
Radar collects this data during scheduled runs called sweeps. If a page indicates that data will be available after the next sweep, it means Radar has not yet collected that part of the market.

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Get started with Radar

Explore market

Read the market overview, then dig into individual brands, funnels, and Facebook pages.

Meta Ads

Browse and filter the actual ad creatives running in the market.

Metrics & data

Understand what the numbers mean, including how growth is measured.

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Next steps