How funnels work
FunnelFox funnels are statically built for maximum reliability and speed. Once you publish a funnel, it becomes immutable — a snapshot that will work exactly the same way forever.Guaranteed Reliability
If your funnel works during testing, it will work identically in
production. No surprise breaks from platform updates.
Lightning Fast
Static funnels load instantly with no server processing. Your visitors
get the best possible experience.
Version Control
Each published version is permanent. Test new changes without affecting
live traffic until you’re ready.
Update When Ready
Changes to project settings or integrations only apply when you
republish. You control exactly when updates go live.
Funnel List
The Funnels page has two tabs: Acquisition and Cancellation. Both funnel types use the same Editor and features but serve different purposes in your customer journey. You can quickly search funnels by their name, URL, or ID.- Acquisition
- Cancellation
The default tab showing all your marketing and sales funnels. These
attract new customers and generate revenue through your
offers, products, and services.

Your internal funnel name. By default, this appears in browser tabs when visitors
view your funnel. You can override it in the Editor.The name column also shows funnel tags you can use for filtering your Funnels list. Apply tags from the funnel page.
Current funnel state:
- Draft: Still editing, not publicly accessible.
- Published: Live and receiving traffic.
The URL path where your funnel lives. For example, the slug “offer” creates
your-project.fnlfx.com/offer. Must be unique within your project.When the funnel was last published.
The number of locales configured for this funnel. A red indicator means missing translation keys for that locale — usually caused by editing the default locale. To fix this, open the funnel page and click Translate with AI.
Edit your funnel right away or click the three dots to the right to access more actions:
- Analytics: Open analytics for this funnel.
- Design: Open in the Editor.
- Duplicate: Create a copy with a new slug.
- Settings: Open the funnel settings page to rename, edit the slug, archive, or tag the funnel.
- Archive: Remove the funnel from your Funnels list and make both its preview and public URLs unavailable.
Funnel page
To view detailed information about a specific funnel, either:- Click the 🌐︎ locales icon in your Funnels list (if you have any locales).
- Hover over the 🌐︎ globe icon at the top of the Editor and click Manage locales.
- Click the three dots to the right of the funnel and select Settings.

- View and manage locales.
- Check locale status for missing translation keys that need updating with Translate with AI.
- View funnel details like Funnel ID, Project ID, URL, Type, and creation or update dates.
- Apply funnel tags used for filtering your funnels list.

Create funnel
The funnel type you create depends on which tab you start from: Acquisition or Cancellation.1
Creation start
Go to the Funnels page and click New funnel.
2
Creation method
Select how you want to build:
- Generate with AI
- Use a template
- Create manually
AI Chat in Editor composes a complete, on-brand funnel from
scratch. Structure, pricing, and onboarding flow are
chosen from market benchmarks for your niche.Before you start, describe your app or paste an App Store,
Google Play, or website link in the
Project context
so the agent has something to ground its generation on.Learn more about
generating funnels from scratch.
3
Configure settings
Click the three dots to the right of the funnel
on the Funnels page and select
Settings:
- Name: Internal name for your reference.
- Alias: URL path (e.g., “special-offer”).
- Tags: Optional labels for filtering your Funnels list.
Edit funnel
Click any funnel in your Funnels list to open the Editor. The fastest way to edit is by prompting AI Chat in Editor. Select an element, a screen, or nothing (to target the whole funnel), describe the change in plain English, and the agent applies it directly on the canvas. You can also edit screens, elements, actions, and conditions manually right on the canvas. Learn more about the Editor.
Publish funnel
Publishing makes your funnel live and accessible to visitors. Draft funnels remain private until published. You can edit published funnels and republish them — this creates a new version that immediately replaces the previous one. Learn more about publishing funnels.Archive funnel
You can archive a funnel to remove it from your Funnels list and make both its preview and public URLs unavailable:- Click the gear icon to the right of the funnel.
- Click Archive and confirm archiving.


FAQ
Can I edit a published funnel?
Can I edit a published funnel?
Yes, you can edit published funnels directly. Simply make your changes
and click publish again. This creates a new version that immediately
replaces the previous one at the same URL.
What happens to visitors during republishing?
What happens to visitors during republishing?
The switch is instant. Visitors on the old version continue their
session normally. New visitors immediately see the new version. There’s
no downtime or broken experience.
Do I need to republish funnels when FunnelFox releases technical improvements?
Do I need to republish funnels when FunnelFox releases technical improvements?
Technical improvements and fixes reach your live funnels instantly. No republishing needed.
Next steps
- Learn about the Editor
- Configure Analytics to track funnel performance
- Create Experiments to optimize conversions with A/B tests

