The Funnels page is where you create and manage all your marketing funnels and cancellation funnels. Build everything from simple landing pages to complex multi-step sales funnels using our visual drag-and-drop editor.
Two funnel types: FunnelFox handles both acquisition funnels (attracting new customers) and cancellation funnels (retaining existing ones). They use the same editor and features but serve different purposes in your customer journey.

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Why Funnels Are Static

FunnelFox funnels are statically built for maximum reliability and speed. Once you publish a funnel, it becomes immutable — a snapshot that will work exactly the same way forever.

Guaranteed Reliability

If your funnel works during testing, it will work identically in production. No surprise breaks from platform updates.

Lightning Fast

Static funnels load instantly with no server processing. Your visitors get the best possible experience.

Version Control

Each published version is permanent. Test new changes without affecting live traffic until you’re ready.

Update When Ready

Changes to project settings or integrations only apply when you republish. You control exactly when updates go live.
Because funnels are static, you must republish after changing project settings, products, pixels, or integrations for those changes to take effect in your funnels.

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Viewing Your Funnels

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Funnel List

The main funnels page displays all your funnels with key information:
Funnels list view

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Understanding the Columns

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Title
string
Your internal funnel name. This appears in browser tabs when visitors view your funnel unless you override it in the editor.
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Slug
string
The URL path where your funnel lives. For example, slug “offer” creates your-project.fnlfx.com/offer. Must be unique within your project.
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Status
badge
Current funnel state:
  • Draft: Still editing, not publicly accessible
  • Published: Live and receiving traffic
  • Archived: Hidden from list but still accessible via direct URL
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Actions
buttons
Quick actions for each funnel:
  • Edit: Open in the visual editor
  • Duplicate: Create a copy with a new slug
  • Archive: Hide from list (but keep accessible)
  • Delete: Permanently remove (if unpublished)

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Funnel Tabs

Default tab showing all your marketing and sales funnels. These are designed to attract new customers and generate revenue through your offers, products, and services.

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Creating a Funnel

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Choose Your Starting Point

Create funnel options
1

Click Create Funnel

Navigate to the Funnels page and click the Create Funnel button
2

Choose creation method

Select how you want to start building:
Begin with a blank canvas — just one empty screen. Perfect when you have a specific design in mind or want complete control.
3

Configure funnel settings

Set your funnel’s basic properties:
  • Title: Internal name for your reference
  • Slug: URL path (e.g., “special-offer”)
  • Type: Acquisition or Cancellation funnel
  • Tags: Optional labels for organization
4

Start building

Open the visual editor to design your funnel

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Editing Your Funnel

Click Edit on any funnel to open it in the Visual Editor. The editor provides a drag-and-drop interface for building your funnels with screens, elements, actions, and conditions.
Funnel editor interface
For detailed information about using the editor, see the Visual Editor documentation.

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Publishing Your Funnel

Publishing makes your funnel live and accessible to visitors. Draft funnels remain private until published. You can edit published funnels and republish them — this creates a new version that immediately replaces the previous one.
Publishing is immediate and replaces any existing funnel at that URL. Test thoroughly before publishing to production URLs.
For detailed information about the publishing process, see the Publishing documentation.

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Cancellation Funnels

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Special Purpose Funnels

Cancellation funnels help retain customers who want to cancel their subscriptions. Instead of losing them completely, offer alternatives that address their concerns.

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Available Actions

Pause Subscription

Temporarily stop billing while maintaining the customer relationship. Access is suspended but can be easily resumed.

Swap to Cheaper Plan

Offer a discounted alternative to complete cancellation. Customer stays active at a lower price point.

Gift Free Period

Extend their current billing cycle for free. Gives time to demonstrate value before the next charge.

Proceed with Cancel

If retention fails, process the cancellation gracefully. Gather feedback for future improvements.

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Setting Up Cancellation Funnels

1

Create cancellation funnel

Go to Funnels → Cancellation tab → Create Funnel. Use the cancellation template for pre-built retention screens.
2

Design retention offers

Customize the offers based on your business:
  • Pause for seasonal businesses
  • Downgrades for price-sensitive customers
  • Free periods for engagement issues
3

Configure actions

Each option needs proper configuration:
  • Connect to your subscription management
  • Set discount amounts or pause durations
  • Configure confirmation messages
4

Link from customer portal

Cancellation funnels need the customer profile ID. Link format:
https://your-project.fnlfx.com/cancel?fpid=PROFILE_ID
Profile IDs come from webhooks, API, or customer management tools.
Testing tip: Use preview mode to test cancellation funnels without affecting real subscriptions. Preview mode uses test profile IDs that won’t modify actual customer data.

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Managing Funnels

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Funnel States

Work in progress, not accessible to visitors. Can be edited freely and deleted if needed. No public URL until published.

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Frequently Asked Questions

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Next Steps