Google Analytics 4 provides comprehensive web analytics to track user behavior, measure conversions, and understand your funnel performance.
Google Analytics integration settings

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Features

  • Event Tracking: Automatic capture of all funnel interactions
  • Conversion Tracking: Monitor goals and transactions
  • Audience Building: Create remarketing lists based on behavior
  • Real-time Reports: See visitor activity as it happens
  • Integration with Google Ads: Optimize campaigns with conversion data
  • Cross-platform Tracking: Unified view across web and app

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Configuration

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Prerequisites

  • Google Analytics 4 property (not Universal Analytics)
  • GA4 Measurement ID (starts with G-)
  • FunnelFox project with funnels ready to publish

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Setup Steps

1

Get GA4 Measurement ID

  1. Log into Google Analytics
  2. Select your GA4 property
  3. Go to Admin → Data Streams
  4. Select your web stream
  5. Copy the Measurement ID (format: G-XXXXXXXXXX)
2

Configure in FunnelFox

  1. Go to Project Settings → Integrations → Analytics
  2. Toggle Google Analytics on
  3. Paste your GA4 Measurement ID
  4. Click Save changes
3

Republish Funnels

Republish your funnels to activate tracking
4

Verify Installation

  1. Open your funnel in preview mode
  2. Check GA4 Realtime reports
  3. Look for active users and events
If you also use Google Tag Manager, GA4 can work alongside it. Both use the data layer and can operate simultaneously.

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Event Tracking

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Standard Events

GA4 automatically receives these mapped events:
FunnelFox EventGA4 EventCategory
purchase_completed_successpurchaseMonetization

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E-commerce Data

Purchase events include enhanced e-commerce parameters:
  • transaction_id: Unique purchase identifier
  • value: Total amount
  • currency: ISO currency code
  • items: Array of purchased products
  • payment_type: Payment method used

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Conversion Tracking

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Setting Up Conversions

  1. In GA4, go to Configure → Conversions
  2. Mark these events as conversions:
    • purchase: Track completed sales
Link GA4 with Google Ads for:
  • Conversion import for campaign optimization
  • Remarketing list creation
  • Enhanced conversions with user data
  • Offline conversion tracking

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User Properties

GA4 receives these user dimensions:
  • user_id: FunnelFox profile ID
  • funnel_id: Current funnel identifier
  • funnel_alias: Human-readable funnel name
  • sandbox: Test vs. production traffic

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Custom Dimensions

Create custom dimensions in GA4 for FunnelFox data:
  1. Go to Configure → Custom definitions
  2. Create dimensions for:
    • funnel_id: Track performance by funnel
    • experiment_variant: A/B test analysis
    • payment_provider: Payment method analysis

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Testing

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Debug Mode

Use GA4 DebugView for real-time testing:
  1. Install Google Analytics Debugger Chrome Extension
  2. Enable the extension in your browser
  3. Open your funnel
  4. View events in GA4 Configure → DebugView
The Chrome extension enables debug mode for GA4, allowing you to see events in real-time in the DebugView without waiting for standard processing.

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Preview Mode

Events from preview mode include:
  • sandbox: true parameter
  • Test transaction IDs
  • Same event structure as production

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Troubleshooting

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Next Steps