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The Pinterest tag integration tracks your funnel events and sends them to Pinterest Ads Manager. This helps you measure ad performance, optimize campaigns, and build targeted audiences on Pinterest. The integration includes two tracking methods:
  • Pinterest tag event tracking
  • Conversions API

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Pinterest tag vs Conversions API

Here’s how these two tracking methods work:
  • Pinterest tag creates user identity on your funnel and tracks purchase, registration, and engagement events from the browser.
  • Conversions API receives events from FunnelFox servers and checks if these events were already sent from the browser.
Conversions API is an addition to Pinterest tag that we highly recommend for complete event coverage. Learn more in the Pinterest documentation on Conversions API.

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Use Conversions API

Conversions API acts as a backup when browser tracking fails or gets blocked. Here’s a common example: When someone buys your product through PayPal, they complete the purchase on PayPal’s website, not on your funnel. Some browsers (especially mobile app browsers) can’t track this properly, so you might miss the Checkout event. Conversions API solves this problem. When FunnelFox servers get the transaction details from PayPal, they automatically send a Checkout event to Pinterest using Conversions API. This way, you never miss important conversion data.

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Tracked events

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Next steps