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The Pinterest tag integration tracks your funnel events and sends them to Pinterest Ads Manager. This helps you measure ad performance, optimize campaigns, and build targeted audiences on Pinterest.

How Pinterest tag works

Pinterest tag is JavaScript code on your funnel pages that tracks visitor actions and sends this data to Pinterest through their browser. This allows you to see which Pinterest ads lead to conversions on your funnel. FunnelFox currently doesn’t support Pinterest Conversions API. All events are tracked using client-side Pinterest tag only.

Tracked events

EventPinterest tag TriggerParameters
PagevisitUser viewed a funnel page.screenId, eventId
SignupUser provided their email.eventId
AddtocartUser has seen the checkout element.value, price, order_quantity, quantity, currency, eventId
checkout_presentedUser has opened a screen with checkout.
(Can fire multiple times)
None
CheckoutUser completed purchase.price, order_quantity, quantity, currency, eventId
CustomTrack a custom event. Use this event name to track a special event that you want to include in your conversion reporting.eventName, ...eventPayload, eventId