The Analytics page gives you deep insights into how your funnels perform. See what’s working, identify drop-off points, and make data-driven decisions to improve conversions.
Real-time tracking: Analytics update continuously as visitors interact with your funnels. All times display in UTC+00:00 for consistency across global teams.

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Why Analytics Matter

You can’t improve what you don’t measure. FunnelFox Analytics shows exactly how users move through your funnels, where they drop off, and what drives revenue.

Spot Problems Fast

Identify bottlenecks instantly. See where visitors abandon your funnel and fix issues before they cost you sales.

Measure What Works

Track conversion rates at every step. Know which screens, offers, and messages resonate with your audience.

Revenue Attribution

See exactly which funnels generate revenue. Understand your ARPU and optimize for profitability.

Data-Driven Decisions

Replace guesswork with facts. Every change you make is backed by real user behavior data.

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Key Metrics Explained

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Revenue Metrics

What it measures: Gross income generated from all funnel transactionsWhy it matters: Shows overall funnel performance and business growthHow to use it:
  • Track daily/weekly/monthly revenue trends
  • Compare performance across different periods
  • Identify seasonal patterns or campaign impacts
The chart breaks down revenue by billing reason:
  • Initial purchases: First-time customer transactions
  • Renewals: Subscription recurring payments
  • Upgrades: Plan changes to higher tiers
  • One-time charges: Additional purchases or fees

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Conversion Rate Metrics

Conversion rates show the percentage of users who complete specific actions:
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Start to Purchase
percentage
Overall funnel conversion rate. The most important metric — shows what percentage of visitors become paying customers.
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Start to 2nd Screen
percentage
Initial engagement rate. Measures if your first screen captures attention and motivates visitors to continue.
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Start to Paywall
percentage
Interest qualification rate. Shows how many visitors reach your offer or pricing page, indicating genuine interest.
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Paywall to Purchase
percentage
Offer conversion rate. Critical metric showing how well your pricing and offer convert interested visitors into customers.
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Purchase to CTA
percentage
Post-purchase engagement. Measures how many customers take additional actions after buying (upsells, referrals, etc.).

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Using the Dashboard

The analytics dashboard provides pre-configured charts to analyze your funnel performance. All data is displayed in UTC+00:00 timezone for consistency.

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Setting Up Tracking

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Screen Type Configuration

For complete analytics, mark your screen types in the editor:
Funnels published before December 24, 2024, may have limited tracking. Republish your funnels after configuring screen types to enable full analytics capabilities.
1

Open funnel editor

Edit your funnel and select each screen
2

Set screen type

In screen settings, choose the appropriate type:
  • Start: Entry point / landing page
  • Content: Information or engagement screens
  • Paywall: Pricing or offer presentation
  • Purchase: Checkout or payment form
  • Success: Confirmation or thank you page
  • CTA: Call-to-action for next steps
3

Republish funnel

Save and publish your funnel to activate tracking

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CTA Tracking

For Purchase to CTA conversion tracking, ensure CTA buttons have the “CTA property” set to “Yes” in the editor.

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Analyzing Performance

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Identifying Issues

Problem: Large percentage leaving at specific stepCommon causes:
  • Confusing messaging
  • Technical errors
  • Slow loading
  • Weak value proposition
How to fix:
  1. Review the problematic screen
  2. Check for technical issues
  3. Simplify or clarify content
  4. A/B test improvements

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Troubleshooting

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No Data Showing

If analytics appear empty:
  1. Verify tracking is enabled in project settings
  2. Check funnel is published (draft funnels don’t track)
  3. Confirm traffic exists (new funnels may need time)
  4. Republish older funnels to enable new tracking features

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Incorrect Metrics

If numbers seem wrong:
  1. Check timezone (all data in UTC+00:00)
  2. Verify date range selected
  3. Review filters applied
  4. Clear cache and refresh

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Missing Conversion Data

If conversions aren’t tracking:
  1. Set screen types properly in editor
  2. Republish funnel after changes
  3. Verify payment integration is working
  4. Check for JavaScript errors in console

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Frequently Asked Questions

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Next Steps