The Options element is the foundation of interactive funnels, enabling you to collect user preferences, run quizzes, and personalize the experience based on responses. It’s stateful, meaning responses are saved and accessible throughout the funnel.
Options element configuration

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Use cases

Perfect for:
  • Quizzes - “What’s your fitness goal?”
  • Preference collection - “Choose your interests”
  • Product selection - “Pick your plan features”
  • Surveys - “How did you hear about us?”
  • Segmentation - Route users based on selections

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Create Options

To set up options, click + Add in the Visual Editor, then select Quiz and follow the steps below.

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1. Configuration

Configure the Options type, then proceed with basic settings in the Element tab on the right. Options type:
  • Simple: Single-select options with text only
  • Multiple Choice: Multi-select options with text only
  • Emoji: Choices shown as emojis for fast, expressive taps. Supports multi-select
  • Image picker: Visual selections displayed as image tiles or cards. Supports multi-select
  • Icons: Compact icon (or icon + label) options for scannable choices. Supports multi-select
  • Rating: A 1–n scale (e.g., stars) for scoring or satisfaction
You can also add popup elements to create modal overlays that capture user attention and guide them through focused interactions.
Element layout:
  • List: Traditional vertical list for text-heavy options
  • Image tiles: Grid of image cards for visual selection
You can also add checkboxes for multi-select options for visual confirmation of selection state. Selection mode:
  • Single select: Set Multiple answers to No to allow only one choice.
  • Multi select: Set Multiple answers to Yes to allow multiple choices. Use Max selections to limit the number of choices (e.g., for quizzes like “Choose your top 3”).
In the Behaviour section of the Element tab, configure navigation based on the selection mode. For single-select options, the screen automatically advances when users choose an option. For multi-select options, users need a navigation button to proceed.

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2. Element settings

  • Element ID: Set up element name if you want user replies to be used for variables
  • Visibility: Show/hide the element based on conditions
  • Required: Make selection mandatory to prevent advancing without selection

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3. Option settings

In the Element tab, set up each individual option:
  • Visibility: Show/hide the option based on conditions such as other selections or previous user replies
  • Label: Defines the text shown to the user and supports variables
  • Value: The reply stored for variables you can use later
  • Acts as “Select all” / “Select none” (for multiselect only): Lets one option toggle all other options on the screen. Select all cannot select an option marked as Select none, and vice versa.
  • Image: Allows you to upload images for tile layouts or use an emoji as the option label

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4. Option layout

Beyond the overall Options element layout, you can also adjust the layout of each individual choice. In the Styles tab, go to Configured to fine-tune visual properties and the pressed state.

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5. Actions & triggers

This step applies to single-select Options only. For multi-select Options, use buttons to set up actions and triggers.
Go to the Behaviour section of the Element tab to configure how actions and triggers work:
  • State: Select Option to fire triggers immediately or Button for actions after all selections
  • Action: Set up triggers to fire. Learn more about actions & triggers

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User replies

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Access replies data

User responses to options (replies) are stored as values for variables. For example (single select): 
Element ID: goal-quiz
User selects: "Lose Weight"

Variable available as: {{goal-quiz}}
Value: "lose-weight" (the option's ID)
Multi-select options create comma-separated values. For example: 
Element ID: interests
User selects: "Design", "Marketing", "Sales"

{{interests}} = "design,marketing,sales"
You can access replies in three ways:

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Replies as variables

Use replies for personalization with variables:
1

Collect Response

Options element with ID user-level
2

Show Conditional Content

Show advanced tips if {{user-level}} equals “expert”
3

Route to Different Paths

Button action: Navigate to page based on {{user-level}}
Learn more about variables.

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Quiz structure

Build engaging quizzes with Options. As a best practice, follow this flow:
  1. Welcome screen - Set expectations
  2. Question screens - One Options element per screen
  3. Processing - “Calculating results…” with Loader
  4. Results - Personalized based on answers
  5. Offer - Tailored product recommendation

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Next steps