Mixpanel integration: event analytics

The Mixpanel integration automatically sends all funnel events to your Mixpanel account for detailed user behavior analysis.

Setup

You’ll need an active Mixpanel account to set up this integration.

When configuring your Mixpanel account, make sure the correct Data Residency is set under Project Settings > Data Residency. If it was set incorrectly, you’ll need to create a new project. Learn more about Data Residency in Mixpanel.

1. Add your Mixpanel token

Go to Settings > Project Settings in your Mixpanel dashboard.

Copy the Project Token under Access Keys.

Go to Integrations > Mixpanel in FunnelFox.
Paste the token into the Mixpanel Token field.

Don’t close your Mixpanel integration settings in FunnelFox and proceed with the next section.

2. Add your API secret

Go back to the Project Settings in Mixpanel.
Copy the API Secret under Access Keys.

Go back to the Mixpanel integration settings in FunnelFox.
Paste the secret into the API Secret field.

Click Save changes.

Your Mixpanel integration is now active! Remember to republish your funnels to apply the changes.

Events

FunnelFox sends the following events to Mixpanel:

Event	Description
Funnel navigation
onboarding_started	User begins the funnel experience
onboarding_completed	User reaches a screen with `final` ID
Page View	User views a screen
screen_completed	User navigates away from a screen
second_screen_presented	User views the second screen
products_screen_presented	User views paywall with Price Picker or Plan Picker elements
registration_screen_presented	User views a screen with Email input or authentication
user_email_collected	User entered a valid email
link_button_clicked	External link is clicked
Authentication
auth_button_clicked	User taps an OAuth button to start authentication
auth_success	Authentication provider returns a successful result
auth_fail	Authentication fails or the provider returns an error
Purchases
checkout_screen_presented	User views a screen with Checkout element
checkout_presented	User views a Checkout element (can fire multiple times)
checkout_impression	Checkout is shown for the first time (once per session)
purchase_started	User entered payment details and tapped Pay, or tapped one-click purchase button (Apple/Google Pay)
purchase_completed or purchase_completed_success	Payment succeeds, includes renewals. Event name may vary depending on FunnelFox’s deduplication between frontend and backend events.
purchase_completed_fail	Payment fails
purchase_cancelled	User closed the payment window without paying: Apple Pay or Google Pay sheet, or PayPal popup
payment_method_error	Apple Pay or Google Pay sheet failed to open (Stripe), or FastSpring returned a network or request error
Subscriptions
subscription.created	Subscription is created for user
subscription.trialing	Subscription enters trial period
subscription.active	Subscription enters a paid period after trial
subscription.cycle	Recurrent payment is paid for subscription
subscription.paused	Subscription billing was paused in PSP
subscription.resumed	Subscription billing was resumed in PSP
subscription.cancelled	Subscription was cancelled
subscription.unpaid	Recurring subscription payment was not charged
Technical
checkout_init_error	Checkout initialization fails, except for digital wallets on devices that don’t support them
variable_not_found	Variable placeholder has no assigned value

You can set up custom events to track in your funnel using Custom Code.

Example events

onboarding_started

{
  "event": "onboarding_started",
  "properties": {
    "time": 1764157641.846,
    "distinct_id": "01KAZZTK8TEF1QTRVVHAN2TNY5",
    "$city": "Podgorica",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$insert_id": "01KAZZTNZMKKWZKG6TN3JY2N4M",
    "$lib_version": "v1.2.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157641846,
    "$region": "Podgorica",
    "$user_id": "01KAZZTK8TEF1QTRVVHAN2TNY5",
    "mp_country_code": "ME",
    "mp_lib": "go",
    "mp_processing_time_ms": 1764157641990
  }
}

onboarding_completed

{
  "event": "onboarding_completed",
  "properties": {
    "time": 1764157978.423,
    "distinct_id": "01KB004A83JZZ5C72XR8PYXC79",
    "$city": "Podgorica",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$insert_id": "01KB004YGTJFWY75RTSM9ZW894",
    "$lib_version": "v1.2.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157978423,
    "$region": "Podgorica",
    "$user_id": "01KB004A83JZZ5C72XR8PYXC79",
    "mp_country_code": "ME",
    "mp_lib": "go",
    "mp_processing_time_ms": 1764157989684
  }
}

Page View

{
  "event": "$mp_web_page_view",
  "properties": {
    "time": 1765470712.532,
    "distinct_id": "01KC741ZTQ0B6CDPGXRZVE6S3W",
    "$browser": "Chrome",
    "$browser_version": 143,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/u2qtww2y?vid=1765462872948_136&fpid=01KC741ZTQ0B6CDPGXRZVE6S3W&fsid=01KC741ZTR18NJ868TKY2HE7W4",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KC742CP1P0F89NWFKP5P1QH6",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1765470715414,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K3GQH43MCTKFTJSY4Z6906AV/editor/main?type=default&tab=screens&screen=QbfqbhE9&config=screen-config&mode=canvas",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KC741ZTQ0B6CDPGXRZVE6S3W",
    "current_domain": "app.funnelfox.com",
    "current_page_title": "Demo",
    "current_url_path": "/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/u2qtww2y",
    "current_url_protocol": "https:",
    "current_url_search": "?vid=1765462872948_136&fpid=01KC741ZTQ0B6CDPGXRZVE6S3W&fsid=01KC741ZTR18NJ868TKY2HE7W4",
    "elements": [
      "Text",
      "Button",
      "Input"
    ],
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1765470721448,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "sandbox": true,
    "screen_cid": "U2Qtww2Y",
    "screen_id": "U2Qtww2Y",
    "screen_index": 1
  }
}

screen_completed

    {
        "event": "screen_completed",
        "properties": {
        "time": 1764693230.831,
        "distinct_id": "01KBFYK16MHPXRZDAEP7RXDTQ5",
        "$browser": "Chrome",
        "$browser_version": 142,
        "$city": "Podgorica",
        "$current_url": "https://demo-app.fnlfx.com/dog-translator/goals/?fpid=01KBFYK16MHPXRZDAEP7RXDTQ5&fsid=01KBFYK16M6R6YW09YEMR6TKT2",
        "$device_id": "19abffa0c56f0e-0df0f253d22403-26061b51-144000-19abffa0c56f0e",
        "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
        "$initial_referrer": "https://app.funnelfox.com/",
        "$initial_referring_domain": "app.funnelfox.com",
        "$insert_id": "01KBFYKH7EP15KJZTPBF2V20H5",
        "$lib_version": "2.59.0",
        "$mp_api_endpoint": "api.mixpanel.com",
        "$mp_api_timestamp_ms": 1764693233265,
        "$os": "Windows",
        "$referrer": "https://app.funnelfox.com/",
        "$referring_domain": "app.funnelfox.com",
        "$region": "Podgorica",
        "$screen_height": 864,
        "$screen_width": 1536,
        "$user_id": "01KBFYK16MHPXRZDAEP7RXDTQ5",
        "form_cid": "",
        "mp_country_code": "ME",
        "mp_lib": "web",
        "mp_processing_time_ms": 1764693233428,
        "mp_sent_by_lib_version": "2.59.0",
        "onboarding": "translator-app",
        "reply": "Improve my communication",
        "sandbox": false,
        "screen_cid": "goals",
        "screen_id": "jHXsakwR",
        "screen_index": 1
    }
    }

second_screen_presented

{
  "event": "second_screen_presented",
  "properties": {
    "time": 1764157962.624,
    "distinct_id": "01KB004A83JZZ5C72XR8PYXC79",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/wj1ya9nv?vid=1764157909461_69&fpid=01KB004A83JZZ5C72XR8PYXC79&fsid=01KB004A83GDRTNZS2R11A339M",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KB004EBH4MF0Q5KECJKPD238",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157964057,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K3GQH43MCTKFTJSY4Z6906AV/editor/main?type=default&tab=screens&screen=QbfqbhE9&config=screen-config&mode=canvas&element=el_pUOS0",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KB004A83JZZ5C72XR8PYXC79",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157971110,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "sandbox": true,
    "screen_cid": "wj1YA9nv",
    "screen_id": "wj1YA9nv",
    "screen_index": 1
  }
}

products_screen_presented

{
  "event": "products_screen_presented",
  "properties": {
    "time": 1764157530.027,
    "distinct_id": "01KAZZKYENGYTV096Q63759551",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://demo-app.fnlfx.com/dog-translator/paywall/?fpid=01KAZZKYENGYTV096Q63759551&fsid=01KAZZKYEN85PTFAKNAKA2X27E",
    "$device_id": "19abffa0c56f0e-0df0f253d22403-26061b51-144000-19abffa0c56f0e",
    "$initial_referrer": "https://app.funnelfox.com/",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KAZZQ7VTDF42AJQSBKD6FA24",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157532546,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KAZZKYENGYTV096Q63759551",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157532734,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "dog-translator",
    "sandbox": false,
    "screen_cid": "paywall",
    "screen_id": "0LKgdIxV",
    "screen_index": 17,
    "screen_type": "paywall"
  }
}

registration_screen_presented

{
  "event": "registration_screen_presented",
  "properties": {
    "time": 1764157514.867,
    "distinct_id": "01KAZZKYENGYTV096Q63759551",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://demo-app.fnlfx.com/dog-translator/auth/?fpid=01KAZZKYENGYTV096Q63759551&fsid=01KAZZKYEN85PTFAKNAKA2X27E",
    "$device_id": "19abffa0c56f0e-0df0f253d22403-26061b51-144000-19abffa0c56f0e",
    "$initial_referrer": "https://app.funnelfox.com/",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KAZZPS3351Y84EN7CA1W2T21",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157517107,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KAZZKYENGYTV096Q63759551",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157517274,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "dog-translator",
    "sandbox": false,
    "screen_cid": "auth",
    "screen_id": "GJQ2wBTp",
    "screen_index": 15,
    "screen_type": "auth"
  }
}

user_email_collected

{
  "event": "user_email_collected",
  "properties": {
    "time": 1764157526.871,
    "distinct_id": "01KAZZKYENGYTV096Q63759551",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://demo-app.fnlfx.com/dog-translator/auth/?fpid=01KAZZKYENGYTV096Q63759551&fsid=01KAZZKYEN85PTFAKNAKA2X27E",
    "$device_id": "19abffa0c56f0e-0df0f253d22403-26061b51-144000-19abffa0c56f0e",
    "$initial_referrer": "https://app.funnelfox.com/",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "13edfdd5043fb1b2821b450b7b78b246a33c",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157527319,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KAZZKYENGYTV096Q63759551",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157527525,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "dog-translator",
    "sandbox": false
  }
}

link_button_clicked

{
  "event": "link_button_clicked",
  "properties": {
    "time": 1764158165.606,
    "distinct_id": "01KB00AJGCE0BT4KHDDF5YVKGX",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K4W2T6AVB1A17C8SK7RBQDHC/main/y9Nk1CAE?vid=1764157565076_28&fpid=01KB00CH4EVBEDAGV4926Z892D&fsid=01KB00CH4E1M8P8NRRBK5YVEH6",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KB00ANGSFP0Z7JYX357MX2XW",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764158165606,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=5M73lhqb&config=element-config&mode=canvas&element=el_vt2Mw",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KB00AJGCE0BT4KHDDF5YVKGX",
    "cta": false,
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764158165774,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "sandbox": true,
    "url": "https://funnelfox.com/docs/getting-started"
  }
}

auth_button_clicked

{
  "event": "auth_button_clicked",
  "properties": {
    "time": 1780425331.935,
    "distinct_id": "01KQEXAMPLE0PROFILE0ID0001",
    "$browser": "Chrome",
    "$browser_version": 148,
    "$city": "Oviedo",
    "$current_url": "https://demo-app.fnlfx.com/new-checkout?fpid=01KQEXAMPLE0PROFILE0ID0001&fsid=01KT4SE91AEXAMPLESESSION0",
    "$device_id": "19abfc55ad8511-0a1b2c3d4e5f6a-26061e51-168000-19abfc55ad8511",
    "$initial_referrer": "https://app.funnelfox.com/",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KT4SX56ZEXAMPLEBTNCLICK0",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1780425373966,
    "$os": "Windows",
    "$region": "Asturias",
    "$screen_height": 960,
    "$screen_width": 1536,
    "$user_id": "01KQEXAMPLE0PROFILE0ID0001",
    "auth_provider": "google",
    "mp_country_code": "ES",
    "mp_lib": "web",
    "mp_processing_time_ms": 1780425374029,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "new-checkout",
    "sandbox": false
  }
}

auth_success

{
  "event": "auth_success",
  "properties": {
    "time": 1780425376.356,
    "distinct_id": "01KQEXAMPLE0PROFILE0ID0001",
    "$browser": "Chrome",
    "$browser_version": 148,
    "$city": "Oviedo",
    "$current_url": "https://demo-app.fnlfx.com/new-checkout?fpid=01KQEXAMPLE0PROFILE0ID0001&fsid=01KT4SE91AEXAMPLESESSION0",
    "$device_id": "19abfc55ad8511-0a1b2c3d4e5f6a-26061e51-168000-19abfc55ad8511",
    "$initial_referrer": "https://app.funnelfox.com/",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KT4SYGK1EXAMPLESUCCESS00",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1780425379422,
    "$os": "Windows",
    "$region": "Asturias",
    "$screen_height": 960,
    "$screen_width": 1536,
    "$user_id": "01KQEXAMPLE0PROFILE0ID0001",
    "auth_method": "sign_in",
    "auth_provider": "google",
    "mp_country_code": "ES",
    "mp_lib": "web",
    "mp_processing_time_ms": 1780425379596,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "new-checkout",
    "sandbox": false
  }
}

auth_fail

{
  "event": "auth_fail",
  "properties": {
    "time": 1780424858.877,
    "distinct_id": "01KQEXAMPLE0PROFILE0ID0001",
    "$browser": "Chrome",
    "$browser_version": 148,
    "$city": "Oviedo",
    "$current_url": "https://demo-app.fnlfx.com/new-checkout?fpid=01KQEXAMPLE0PROFILE0ID0001&fsid=01KT4SE91AEXAMPLESESSION0",
    "$device_id": "19abfc55ad8511-0a1b2c3d4e5f6a-26061e51-168000-19abfc55ad8511",
    "$initial_referrer": "https://app.funnelfox.com/",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KT4SEQ7WEXAMPLEAUTHFAIL0",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1780424859587,
    "$os": "Windows",
    "$region": "Asturias",
    "$screen_height": 960,
    "$screen_width": 1536,
    "$user_id": "01KQEXAMPLE0PROFILE0ID0001",
    "auth_error_code": "auth/popup-closed-by-user",
    "auth_provider": "google",
    "mp_country_code": "ES",
    "mp_lib": "web",
    "mp_processing_time_ms": 1780424869108,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "new-checkout",
    "sandbox": false
  }
}

checkout_screen_presented

{
  "event": "checkout_screen_presented",
  "properties": {
    "time": 1764157962.629,
    "distinct_id": "01KB004A83JZZ5C72XR8PYXC79",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/wj1ya9nv?vid=1764157909461_69&fpid=01KB004A83JZZ5C72XR8PYXC79&fsid=01KB004A83GDRTNZS2R11A339M",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KB004EBHH6TYJ8EARNW1RZ0A",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157964057,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K3GQH43MCTKFTJSY4Z6906AV/editor/main?type=default&tab=screens&screen=QbfqbhE9&config=screen-config&mode=canvas&element=el_pUOS0",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KB004A83JZZ5C72XR8PYXC79",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157971109,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "sandbox": true,
    "screen_cid": "wj1YA9nv",
    "screen_id": "wj1YA9nv",
    "screen_index": 1
  }
}

checkout_presented

{
  "event": "checkout_presented",
  "properties": {
    "time": 1764157963.483,
    "distinct_id": "01KB004A83JZZ5C72XR8PYXC79",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/wj1ya9nv?vid=1764157909461_69&fpid=01KB004A83JZZ5C72XR8PYXC79&fsid=01KB004A83GDRTNZS2R11A339M",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KB004F6TBER1WTA527R3Y6NQ",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157964057,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K3GQH43MCTKFTJSY4Z6906AV/editor/main?type=default&tab=screens&screen=QbfqbhE9&config=screen-config&mode=canvas&element=el_pUOS0",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KB004A83JZZ5C72XR8PYXC79",
    "currency": "USD",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157971125,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "payment_method": "paypal",
    "payment_provider": "stripe",
    "price": 1,
    "price_fact": 1,
    "product_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "sandbox": true,
    "vendor_price_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "vendor_product_id": "prod_TUH4pRlAcHxBWr",
    "vendor_profile_id": ""
  }
}

checkout_impression

{
  "event": "checkout_impression",
  "properties": {
    "time": 1764157963.489,
    "distinct_id": "01KB004A83JZZ5C72XR8PYXC79",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/wj1ya9nv?vid=1764157909461_69&fpid=01KB004A83JZZ5C72XR8PYXC79&fsid=01KB004A83GDRTNZS2R11A339M",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KB004F6ZWF88FZRMGDFXP8PB",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157964057,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K3GQH43MCTKFTJSY4Z6906AV/editor/main?type=default&tab=screens&screen=QbfqbhE9&config=screen-config&mode=canvas&element=el_pUOS0",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KB004A83JZZ5C72XR8PYXC79",
    "currency": "USD",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157971125,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "payment_method": "paypal",
    "payment_provider": "stripe",
    "price": 1,
    "price_fact": 1,
    "product_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "sandbox": true,
    "vendor_price_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "vendor_product_id": "prod_TUH4pRlAcHxBWr",
    "vendor_profile_id": ""
  }
}

purchase_started

{
  "event": "purchase_started",
  "properties": {
    "time": 1764157968.403,
    "distinct_id": "01KB004A83JZZ5C72XR8PYXC79",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/wj1ya9nv?vid=1764157909461_69&fpid=01KB004A83JZZ5C72XR8PYXC79&fsid=01KB004A83GDRTNZS2R11A339M",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KB004M0JMA6VKM1V7NVTZZFW",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157969309,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K3GQH43MCTKFTJSY4Z6906AV/editor/main?type=default&tab=screens&screen=QbfqbhE9&config=screen-config&mode=canvas&element=el_pUOS0",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KB004A83JZZ5C72XR8PYXC79",
    "currency": "USD",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157974623,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "payment_method": "card",
    "payment_provider": "stripe",
    "price": 1,
    "price_fact": 1,
    "product_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "sandbox": true,
    "vendor_price_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "vendor_product_id": "prod_TUH4pRlAcHxBWr",
    "vendor_profile_id": ""
  }
}

purchase_completed

{
  "event": "purchase_completed",
  "properties": {
    "time": 1764165807.416,
    "distinct_id": "01KB07C3CE2SDAZTX0F7WCHSTV",
    "$city": "Podgorica",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$insert_id": "in_1SaRfd3Yhl9rcCZfRefund1",
    "$lib_version": "v1.2.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764165811013,
    "$region": "Podgorica",
    "$user_id": "01KB07C3CE2SDAZTX0F7WCHSTV",
    "currency": "USD",
    "mp_country_code": "ME",
    "mp_lib": "go",
    "mp_processing_time_ms": 1764165811144,
    "onboarding": "demo-app",
    "payment_method": "",
    "payment_provider": "stripe",
    "price": -9.99,
    "price_fact": -9.99,
    "product_id": "price_1SaRfd3Yhl9rcCZfRefund1",
    "product_name": "Premium Plan",
    "type": "",
    "vendor_price_id": "price_1SaRfd3Yhl9rcCZfRefund1"
  }
}

The product_name field is currently populated for Stripe payments only.

purchase_completed_success

{
  "event": "purchase_completed_success",
  "properties": {
    "time": 1764157658.534,
    "distinct_id": "01KAZZTK8TEF1QTRVVHAN2TNY5",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/wj1ya9nv?vid=1764157633924_68&fpid=01KAZZTK8TEF1QTRVVHAN2TNY5&fsid=01KAZZTK8TF0CHQDJ18H9B7X64",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "in_1SXhC63Yhl9rcCZfFa5486aT",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157661334,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K3GQH43MCTKFTJSY4Z6906AV/editor/main?type=default&tab=screens&screen=QbfqbhE9&config=screen-config&mode=canvas&element=el_pUOS0",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KAZZTK8TEF1QTRVVHAN2TNY5",
    "currency": "USD",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157661428,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "payment_method": "card",
    "payment_provider": "stripe",
    "price": 1,
    "price_fact": 1,
    "product_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "product_name": "Premium Plan",
    "sandbox": true,
    "subscription_id": "sub_1SXhC63Yhl9rcCZf0uzgnsT2",
    "transaction_id": "in_1SXhC63Yhl9rcCZfFa5486aT",
    "vendor_price_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "vendor_product_id": "prod_TUH4pRlAcHxBWr",
    "vendor_profile_id": "cus_TUgZcc5rZFb1pj"
  }
}

The product_name field is currently populated for Stripe payments only.

purchase_completed_fail

{
  "event": "purchase_completed_fail",
  "properties": {
    "time": 1764157969.233,
    "distinct_id": "01KB004A83JZZ5C72XR8PYXC79",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/wj1ya9nv?vid=1764157909461_69&fpid=01KB004A83JZZ5C72XR8PYXC79&fsid=01KB004A83GDRTNZS2R11A339M",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KB004MTD8QWRAXMBE9BC59A7",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157969309,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K3GQH43MCTKFTJSY4Z6906AV/editor/main?type=default&tab=screens&screen=QbfqbhE9&config=screen-config&mode=canvas&element=el_pUOS0",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KB004A83JZZ5C72XR8PYXC79",
    "currency": "USD",
    "failure_code": "do_not_honor",
    "failure_reason": "do_not_honor",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157974620,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "payment_method": "card",
    "payment_provider": "stripe",
    "price": 1,
    "price_fact": 1,
    "product_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "sandbox": true,
    "vendor_price_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "vendor_product_id": "prod_TUH4pRlAcHxBWr",
    "vendor_profile_id": ""
  }
}

The failure_code field is currently populated for Stripe payments only. It contains a Stripe decline or error code.For other payment providers, failure_reason is always generic.

purchase_cancelled

{
  "event": "purchase_cancelled",
  "properties": {
    "time": 1764157969.233,
    "distinct_id": "01KB004A83JZZ5C72XR8PYXC79",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/wj1ya9nv?vid=1764157909461_69&fpid=01KB004A83JZZ5C72XR8PYXC79&fsid=01KB004A83GDRTNZS2R11A339M",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KB004MTD8QWRAXMBE9BC59C1",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157969309,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K3GQH43MCTKFTJSY4Z6906AV/editor/main?type=default&tab=screens&screen=QbfqbhE9&config=screen-config&mode=canvas&element=el_pUOS0",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KB004A83JZZ5C72XR8PYXC79",
    "currency": "USD",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157974620,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "payment_method": "apple-pay",
    "payment_provider": "stripe",
    "price": 1,
    "price_fact": 1,
    "product_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "sandbox": true,
    "vendor_price_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "vendor_product_id": "prod_TUH4pRlAcHxBWr",
    "vendor_profile_id": ""
  }
}

payment_method_error

{
  "event": "payment_method_error",
  "properties": {
    "time": 1764157969.233,
    "distinct_id": "01KB004A83JZZ5C72XR8PYXC79",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/wj1ya9nv?vid=1764157909461_69&fpid=01KB004A83JZZ5C72XR8PYXC79&fsid=01KB004A83GDRTNZS2R11A339M",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KB004MTD8QWRAXMBE9BC59C2",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157969309,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K3GQH43MCTKFTJSY4Z6906AV/editor/main?type=default&tab=screens&screen=QbfqbhE9&config=screen-config&mode=canvas&element=el_pUOS0",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KB004A83JZZ5C72XR8PYXC79",
    "currency": "USD",
    "message": "Wallet not available",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157974620,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "payment_method": "apple-pay",
    "payment_provider": "stripe",
    "price": 1,
    "price_fact": 1,
    "product_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "sandbox": true,
    "vendor_price_id": "price_1SXIsO3Yhl9rcCZfMTp4Sx54",
    "vendor_product_id": "prod_TUH4pRlAcHxBWr",
    "vendor_profile_id": ""
  }
}

reason and message are included only when the payment provider returns them. Stripe sends message only.

subscription.created

{
  "event": "subscription.created",
  "properties": {
    "time": 1764163524,
    "distinct_id": "01KB05DQZ4GCWMR7M88B16S3CZ",
    "$insert_id": "01KB05E5TYJTKKG5HTWEQNYQBT",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764163524893,
    "$subscription_id": "01KB05E5TVBGW6TMZ50G7PXBDV",
    "$user_id": "01KB05DQZ4GCWMR7M88B16S3CZ",
    "billing_interval": "day",
    "currency": "USD",
    "experiment_id": null,
    "funnel_id": "01K3GQH43MCTKFTJSY4Z6906AV",
    "mp_processing_time_ms": 1764163525025,
    "payment_provider": "solidgate",
    "price": 100,
    "price_usd": 100,
    "product_id": "",
    "status": "created"
  }
}

subscription.trialing

{
  "event": "subscription.trialing",
  "properties": {
    "time": 1764164772,
    "distinct_id": "01KB06K9VB89HZW4BBWPZXG11Q",
    "$insert_id": "01KB06M8XKP3DFA5E870ZHVGY3",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764164773577,
    "$subscription_id": "01KB06M8WP87BEVYCFKE2QRDN6",
    "$user_id": "01KB06K9VB89HZW4BBWPZXG11Q",
    "billing_interval": "day",
    "currency": "USD",
    "experiment_id": null,
    "funnel_id": "01K3GQH43MCTKFTJSY4Z6906AV",
    "mp_processing_time_ms": 1764164773645,
    "payment_provider": "stripe",
    "previous_status": "created",
    "price": 100,
    "price_usd": 100,
    "product_id": "pro_01ka0r5w37tsg0rnnjct1km7rr",
    "product_name": "Premium Plan",
    "status": "trialing"
  }
}

The product_name field is currently populated for Stripe payments only.

subscription.active

{
  "event": "subscription.active",
  "properties": {
    "time": 1764163524,
    "distinct_id": "01KB05DQZ4GCWMR7M88B16S3CZ",
    "$insert_id": "01KB05E5VP4XNNNAY0J1VBKV15",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764163524907,
    "$subscription_id": "01KB05E5TVBGW6TMZ50G7PXBDV",
    "$user_id": "01KB05DQZ4GCWMR7M88B16S3CZ",
    "billing_interval": "day",
    "currency": "USD",
    "experiment_id": null,
    "funnel_id": "01K3GQH43MCTKFTJSY4Z6906AV",
    "mp_processing_time_ms": 1764163525158,
    "payment_provider": "solidgate",
    "previous_status": "created",
    "price": 100,
    "price_usd": 100,
    "product_id": "",
    "status": "active"
  }
}

subscription.cycle

{
  "event": "subscription.cycle",
  "properties": {
    "time": 1764165089,
    "distinct_id": "01KB06K9VB89HZW4BBWPZXG11Q",
    "$insert_id": "01KB06XY0SSD92K1NBSVM0RBEE",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764165089844,
    "$subscription_id": "01KB06M8WP87BEVYCFKE2QRDN6",
    "$user_id": "01KB06K9VB89HZW4BBWPZXG11Q",
    "billing_interval": "day",
    "currency": "USD",
    "experiment_id": null,
    "funnel_id": "01K3GQH43MCTKFTJSY4Z6906AV",
    "mp_processing_time_ms": 1764165090028,
    "payment_provider": "stripe",
    "price": 100,
    "price_usd": 100,
    "product_id": "pro_01ka0r5w37tsg0rnnjct1km7rr",
    "product_name": "Premium Plan",
    "status": "active"
  }
}

The product_name field is currently populated for Stripe payments only.

subscription.paused

{
"event": "subscription.paused",
"properties": {
  "time": 1764165128,
  "distinct_id": "01KB06K9VB89HZW4BBWPZXG11Q",
  "$insert_id": "01KB06Z4J01X3R99EF1R4W2F9F",
  "$mp_api_endpoint": "api.mixpanel.com",
  "$mp_api_timestamp_ms": 1764165129516,
  "$subscription_id": "01KB06M8WP87BEVYCFKE2QRDN6",
  "$user_id": "01KB06K9VB89HZW4BBWPZXG11Q",
  "billing_interval": "day",
  "currency": "USD",
  "experiment_id": null,
  "funnel_id": "01K3GQH43MCTKFTJSY4Z6906AV",
  "mp_processing_time_ms": 1764165136241,
  "payment_provider": "stripe",
  "previous_status": "active",
  "price": 100,
  "price_usd": 100,
  "product_id": "pro_01ka0r5w37tsg0rnnjct1km7rr",
  "product_name": "Premium Plan",
  "status": "paused"
}
}

The product_name field is currently populated for Stripe payments only.

subscription.resumed

{
"event": "subscription.resumed",
"properties": {
  "time": 1764165180,
  "distinct_id": "01KB06K9VB89HZW4BBWPZXG11Q",
  "$insert_id": "01KB070PRNKTKB92YM127G7DBC",
  "$mp_api_endpoint": "api.mixpanel.com",
  "$mp_api_timestamp_ms": 1764165180997,
  "$subscription_id": "01KB06M8WP87BEVYCFKE2QRDN6",
  "$user_id": "01KB06K9VB89HZW4BBWPZXG11Q",
  "billing_interval": "day",
  "currency": "USD",
  "experiment_id": null,
  "funnel_id": "01K3GQH43MCTKFTJSY4Z6906AV",
  "mp_processing_time_ms": 1764165194727,
  "payment_provider": "stripe",
  "previous_status": "paused",
  "price": 100,
  "price_usd": 100,
  "product_id": "pro_01ka0r5w37tsg0rnnjct1km7rr",
  "product_name": "Premium Plan",
  "status": "active"
}
}

The product_name field is currently populated for Stripe payments only.

subscription.cancelled

{
  "event": "subscription.cancelled",
  "properties": {
    "time": 1764165483,
    "distinct_id": "01KB057ZM50G0RZBD0MT1KVTBS",
    "$insert_id": "01KB079Z19ZK23ZCAC4VCP8ED9",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764165484106,
    "$subscription_id": "01KB058ZSJ5PPSY8SKW36PD8SN",
    "$user_id": "01KB057ZM50G0RZBD0MT1KVTBS",
    "billing_interval": "month",
    "cancellation_reason": "",
    "currency": "USD",
    "experiment_id": null,
    "funnel_id": "01K3GQH43MCTKFTJSY4Z6906AV",
    "mp_processing_time_ms": 1764165484163,
    "payment_provider": "stripe",
    "price": 1000,
    "price_usd": 1000,
    "product_id": "pro_01k5tsv5za56n5je5j7qvxy9em",
    "product_name": "Premium Plan",
    "status": "cancelled"
  }
}

The product_name field is currently populated for Stripe payments only.

subscription.unpaid

{
  "event": "subscription.unpaid",
  "properties": {
    "time": 1764168794,
    "distinct_id": "01KB07C3CE2SDAZTX0F7WCHSTV",
    "$insert_id": "01KB0AF08KBJPR8ZZVKCBT35AQ",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764168795498,
    "$subscription_id": "01KB07CXRYTRZ4TZ1X2MEAGAGE",
    "$user_id": "01KB07C3CE2SDAZTX0F7WCHSTV",
    "billing_interval": "month",
    "currency": "USD",
    "experiment_id": null,
    "funnel_id": "01K3GQH43MCTKFTJSY4Z6906AV",
    "mp_processing_time_ms": 1764168801434,
    "payment_provider": "stripe",
    "price": 1000,
    "price_usd": 1000,
    "product_id": "pro_01k5tsv5za56n5je5j7qvxy9em",
    "product_name": "Premium Plan",
    "status": "unpaid"
  }
}

The product_name field is currently populated for Stripe payments only.

checkout_init_error

{
  "event": "checkout_init_error",
  "properties": {
    "time": 1764158780.011,
    "distinct_id": "01KB00X9P5BX4QCCZW2Q2HBKNS",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/wj1YA9nv?vid=1764158772932_72&fpid=01KB00X9P5BX4QCCZW2Q2HBKNS&fsid=01KB00X9P5M86E735FYJEAJFM5",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KB00XCK8F3X2JKMK1TK8FYD8",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764158782270,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K3GQH43MCTKFTJSY4Z6906AV/editor/main?type=default&tab=screens&screen=wj1YA9nv&config=element-config&mode=canvas&element=el_pUOS0",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KB00X9P5BX4QCCZW2Q2HBKNS",
    "currency": "",
    "message": "Failed to initialize Solidgate checkout",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764158782346,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "payment_method": "card",
    "payment_provider": "solidgate",
    "price": 0,
    "price_fact": 0,
    "product_id": "",
    "sandbox": true,
    "ua": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/142.0.0.0 Safari/537.36",
    "vendor_price_id": "",
    "vendor_product_id": "",
    "vendor_profile_id": ""
  }
}

variable_not_found

{
  "event": "variable_not_found_error",
  "properties": {
    "time": 1764157974.541,
    "distinct_id": "01KB004A83JZZ5C72XR8PYXC79",
    "$browser": "Chrome",
    "$browser_version": 142,
    "$city": "Podgorica",
    "$current_url": "https://app.funnelfox.com/preview/01K3GQH43MCTKFTJSY4Z6906AV/main/yoyrznjt?vid=1764157909461_69&fpid=01KB004A83JZZ5C72XR8PYXC79&fsid=01KB004A83GDRTNZS2R11A339M",
    "$device_id": "19abfc55ad8511-029397ae0b42e38-26061b51-144000-19abfc55ad8511",
    "$identity_failure_reason": "errAnonDistinctIdAssignedAlready",
    "$initial_referrer": "https://app.funnelfox.com/funnels/01K4W2T6AVB1A17C8SK7RBQDHC/editor/main?type=default&tab=screens&screen=y9Nk1CAE&config=screen-config&mode=canvas",
    "$initial_referring_domain": "app.funnelfox.com",
    "$insert_id": "01KB004T8671BZP8XFNPHTZ68B",
    "$lib_version": "2.59.0",
    "$mp_api_endpoint": "api.mixpanel.com",
    "$mp_api_timestamp_ms": 1764157974541,
    "$os": "Windows",
    "$referrer": "https://app.funnelfox.com/funnels/01K3GQH43MCTKFTJSY4Z6906AV/editor/main?type=default&tab=screens&screen=QbfqbhE9&config=screen-config&mode=canvas&element=el_pUOS0",
    "$referring_domain": "app.funnelfox.com",
    "$region": "Podgorica",
    "$screen_height": 864,
    "$screen_width": 1536,
    "$user_id": "01KB004A83JZZ5C72XR8PYXC79",
    "mp_country_code": "ME",
    "mp_lib": "web",
    "mp_processing_time_ms": 1764157989396,
    "mp_sent_by_lib_version": "2.59.0",
    "onboarding": "demo-app",
    "sandbox": true,
    "screen_cid": "",
    "variable": "name"
  }
}

Payment flow events

When customers purchase subscriptions, the event flow varies depending on the PSP. Select your PSP below to see how each payment type triggers Mixpanel events for your setup.

Stripe

Purchase type	Trial start	Conversion / Sub start	Renewal
Subscription only	—	`purchase_completed` (server), `subscription.created`, `subscription.active`, `purchase_completed_success` (web)	`purchase_completed` (server), `subscription.cycle`
Free trial	`purchase_completed` (server), `subscription.created`, `subscription.trialing`, `purchase_completed_success` (web)	`subscription.cycle`, `subscription.active`	`purchase_completed` (server), `subscription.cycle`
Paid trial	`purchase_completed` (server), `subscription.created`, `subscription.trialing`, `purchase_completed_success` (web)	`subscription.cycle`, `subscription.active`, `purchase_completed` (server)	`subscription.cycle`, `purchase_completed` (server)
Subscription + intro discount	—	`purchase_completed` (server), `subscription.created`, `subscription.active`, `purchase_completed_success` (web)	`purchase_completed` (server), `subscription.cycle`
Lifetime (one-off)	—	`purchase_completed` (server), `purchase_completed_success` (web)	—
Subscription upsell*	—	`purchase_completed` (server), `purchase_completed_success` (web), `subscription.active`, `subscription.created`	`purchase_completed` (server), `subscription.cycle`

* Additional subscription upsell (not upgrade instead of initial one).

Paddle

Purchase type	Trial start	Conversion / Sub start	Renewal
Subscription only	—	`purchase_completed` (server), `subscription.created`, `subscription.active`, `purchase_completed_success` (web)	`subscription.cycle` x2, `purchase_completed` (server)
Free trial	`purchase_completed` (server), `subscription.created`, `subscription.trialing`, `purchase_completed_success` (web)	`subscription.cycle` x2, `purchase_completed` (server), `subscription.active`	`subscription.cycle`, `purchase_completed` (server)
Paid trial	`purchase_completed` (server), `subscription.created`, `subscription.trialing`, `purchase_completed_success` (web)	`subscription.cycle` x2, `purchase_completed` (server), `subscription.active`	`subscription.cycle`, `purchase_completed` (server)
Subscription + intro discount	—	`purchase_completed` (server), `subscription.created`, `subscription.active`, `purchase_completed_success` (web)	`subscription.cycle` x2, `purchase_completed` (server)
Lifetime (one-off)	—	`purchase_completed` (server), `purchase_completed_success` (web)	—

Solidgate

Purchase type	Trial start	Conversion / Sub start	Renewal
Subscription only	—	`purchase_completed` (server), `subscription.created`, `subscription.active`, `purchase_completed_success` (web)	`purchase_completed` (server), `subscription.cycle`
Free trial	`purchase_completed` (server), `subscription.created`, `subscription.trialing`, `purchase_completed_success` (web)	`purchase_completed` (server), `subscription.active`, `subscription.cycle`	`purchase_completed` (server), `subscription.cycle`
Paid trial	`purchase_completed` (server), `subscription.created`, `subscription.trialing`, `purchase_completed_success` (web)	`purchase_completed` (server), `subscription.active`, `subscription.cycle`	`purchase_completed` (server), `subscription.cycle`
Subscription + intro discount*	`purchase_completed` (server), `subscription.created`, `subscription.active`, `purchase_completed_success` (web)	`purchase_completed` (server), `subscription.cycle`	`purchase_completed` (server), `subscription.cycle`
Lifetime (one-off)	—	`purchase_completed` (server), `purchase_completed_success` (web)	—

* Intro discounts cannot be configured directly in Solidgate. They are applied via a paid trial and use the same transactions.

FunnelFox Billing

Purchase type	Trial start	Conversion / Sub start	Renewal
Subscription only	—	`purchase_completed`, `subscription.created`, `subscription.active`	`purchase_completed`, `subscription.cycle`
Free trial	`purchase_completed_success` (web), `subscription.created`, `subscription.trialing`	`trial_converted`, `subscription.cycle`, `subscription.active`	`purchase_completed`, `subscription.cycle`
Paid trial	`purchase_completed` (server), `subscription.created`, `purchase_completed_success` (web), `subscription.trialing`	`purchase_completed`, `subscription.active`, `subscription.cycle`	`purchase_completed`, `subscription.cycle`
Lifetime (one-off)	—	`purchase_completed` (server), `purchase_completed_success` (web)	—

User identification

FunnelFox sends the user’s profile ID to Mixpanel, which sets it as both the Distinct ID and User ID. This ID remains consistent across all user sessions. When a user’s email and device ID are collected, they’re automatically added as profile properties in Mixpanel.

Getting started

Agentic solution

Integrations

Editor

Dashboard

Mixpanel integration: event analytics

Setup

1. Add your Mixpanel token

2. Add your API secret

Events

Example events

Payment flow events

User identification

​Setup

​1. Add your Mixpanel token

​2. Add your API secret

​Events

​Example events

​Payment flow events

​User identification

Setup

1. Add your Mixpanel token

2. Add your API secret

Events

Example events

Payment flow events

User identification