Integration events reference

FunnelFox events notify you in near real time about everything that matters in your funnel. You can track onboarding progress, page and screen interactions, user inputs, purchase attempts and outcomes, and more. Stream these signals to your third-party tools or deliver them server-to-server via webhooks for a single, trustworthy view of performance across your stack.

Event flows

There are two ways to receive FunnelFox events:

Event-based integrations: FunnelFox can forward standard events directly to popular analytics and attribution platforms.
Server-to-server webhooks: FunnelFox can POST each event to your backend in near real time. Learn about FunnelFox webhooks.

In this article, you’ll learn about event-based integrations.

Events lifecycle

You can use browser extensions like TagHound to validate client-side event tracking.

All events are automatically sent once you connect a desired integration, which can be done in a few clicks. FunnelFox sends events to connected integrations during the whole customer journey through your funnels:

After successful purchase, FunnelFox also sends post-funnel events related to subscription:

^* For renewals tracked in Amplitude. ^** For renewals tracked in Mixpanel.

Events

This is a complete reference of all FunnelFox events. To see which events a specific integration receives with examples, refer to the documentation for that integration.

Event type	Description
Funnel navigation
onboarding_started	User begins the funnel experience
onboarding_completed	User reaches a screen with `final` ID
screen_presented	User views a screen
screen_completed	User navigates away from a screen
second_screen_presented	User views the second screen
products_screen_presented	User views paywall with Price Picker or Plan Picker elements
registration_screen_presented	User views a screen with Email input or authentication
user_email_collected	User entered a valid email
link_button_clicked	External link is clicked
Authentication
auth_button_clicked	User taps an OAuth button to start authentication
auth_success	Authentication provider returns a successful result
auth_fail	Authentication fails or the provider returns an error
Purchases
checkout_screen_presented	User views a screen with Checkout element
checkout_presented	User views a Checkout element (can fire multiple times)
checkout_impression	Checkout is shown for the first time (once per session)
purchase_started	User entered payment details and tapped Pay, or tapped one-click purchase button (Apple/Google Pay)
purchase_completed_success	Payment succeeds. For Mixpanel, this event also indicates renewals.
purchase_renewal_success	Renewal payment succeeds
purchase_completed_fail	Payment fails
Subscriptions
subscription_created	Subscription is created for user
subscription_trialing	Subscription enters trial period
subscription_activated	Subscription enters a paid period after trial
subscription_cycle	Recurrent payment is paid for subscription
subscription_paused	Subscription billing was paused in PSP
subscription_resumed	Subscription billing was resumed in PSP
subscription_cancelled	Subscription was cancelled
subscription_unpaid	Recurring subscription payment was not charged
Technical
checkout_init_error	Checkout initialization fails, except for digital wallets on devices that don’t support them
variable_not_found	Variable placeholder has no assigned value

Payment flow events

When customers purchase subscriptions, the event flow varies depending on the PSP and analytics integration. Select your platform below to see how each payment type triggers events throughout the full subscription cycle.

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Integration events reference

Event flows

Events lifecycle

Events

Payment flow events

Next steps

​Event flows

​Events lifecycle

​Events

​Payment flow events

​Next steps

Event flows

Events lifecycle

Events

Payment flow events

Next steps