The Reviews element displays customer testimonials to build trust and credibility at crucial conversion points. By showing real success stories, you help prospects visualize their own success with your product.
Reviews element configuration

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When to Use

Strategic placement for maximum impact:
  • Before checkout - Final trust push
  • After benefits - Proof it works
  • On paywalls - Justify the price
  • After objections - Counter doubts
  • Landing pages - Build immediate credibility
Reviews near checkout increase conversion by 20-35%. Place them where users need final reassurance before committing.

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Display Types

Choose your presentation style:

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List View

All reviews visible at once:
  • Shows multiple testimonials
  • Users can scan quickly
  • Better for 2-4 reviews
  • Takes more space
Auto-rotating testimonials:
  • Space-efficient
  • Continuous movement catches eye
  • Better for 5+ reviews
  • Adds dynamic element
Duration (Carousel only) Time per review in milliseconds:
  • 3000ms (3s) - Quick rotation
  • 5000ms (5s) - Comfortable reading
  • 7000ms (7s) - Detailed testimonials
Use carousel for mobile (saves space) and list for desktop (shows more social proof at once).

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Creating Reviews

Each review needs:

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Review Title

The main takeaway:
  • “Life-changing results!”
  • “Best investment ever”
  • “Exceeded expectations”
Keep it punchy and benefit-focused.

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Review Text

The actual testimonial:
  • 2-3 sentences ideal
  • Specific results mentioned
  • Emotional language
  • Authentic voice

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Author Details

Build credibility:
  • Full name or initials
  • Location (city, country)
  • Role/company (if B2B)
  • Photo (if available)
FunnelFox automatically adds 5-star ratings to all reviews. This is standard practice as you typically only show positive testimonials.

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Writing Effective Reviews

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Specificity Wins

❌ Vague: “Great product, highly recommend!” ✅ Specific: “Lost 15 pounds in 6 weeks without feeling hungry. The meal plans are delicious!”

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Results-Focused

❌ Feature-focused: “The app has lots of features and works well.” ✅ Results-focused: “Doubled my productivity and finally hit my revenue goals.”

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Objection Handling

Address common concerns:
  • “I was skeptical but…” (doubt)
  • “Even as a beginner…” (difficulty)
  • “Worth every penny…” (price)
  • “Support responded in minutes…” (service)

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Variety Matters

Mix different angles:
  1. Results achieved
  2. Ease of use
  3. Support quality
  4. Value for money
  5. Transformation story

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Review Templates

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Weight Loss

Title: "Down 30 lbs and feeling amazing!"
Text: "I've tried everything, but this actually works. The personalized meal plans made it so easy. My energy is through the roof!"
Author: "Sarah M., Austin TX"

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Business/SaaS

Title: "ROI in first month"
Text: "Paid for itself in 3 weeks. Saved our team 10 hours per week on reporting. Customer support is incredible."
Author: "David Chen, Marketing Director"

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Online Course

Title: "From zero to profitable in 60 days"
Text: "The step-by-step system is foolproof. I made my first sale in week 3 and now have a full-time income."
Author: "Maria G., Former Teacher"

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App Subscription

Title: "Can't imagine life without it"
Text: "This app transformed my morning routine. I'm more focused, productive, and actually enjoy my workouts now."
Author: "James T., New York"

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Mobile Optimization

Reviews adapt perfectly to mobile: Carousel Benefits
  • Swipe gestures supported
  • Full-width testimonials
  • Auto-play continues
  • Touch to pause
Responsive Text
  • Readable font sizes
  • Proper line heights
  • Clear author attribution
  • Visible star ratings
Performance
  • Lazy load images
  • Smooth transitions
  • Light animations
  • Fast rendering

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Psychology of Social Proof

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Trust Signals

Reviews provide:
  • Consensus - Others succeeded
  • Authority - Expert endorsement
  • Similarity - People like me
  • Specificity - Real results

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Placement Psychology

Before risk - Reduce anxiety After value - Confirm worth Near CTA - Final push After price - Justify cost

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Quantity vs Quality

  • 3-5 reviews optimal
  • Too many = overwhelming
  • Too few = insufficient proof
  • Quality over quantity

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Advanced Strategies

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Segmented Reviews

Match reviews to user type: 
For beginners: "Easy to get started..."
For experts: "Advanced features..."
For price-conscious: "Worth every penny..."

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Progressive Disclosure

Build trust gradually: 
Page 1: One powerful testimonial
Page 2: Three varied reviews
Page 3: Full success stories

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Video Testimonials

Embed video reviews:
  • Higher credibility
  • Emotional connection
  • Better engagement
  • Show real people

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Before/After

Transformation stories: 
"Before: Struggling with..."
"After: Now I easily..."
Photo evidence if applicable

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Common Patterns

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The Trust Sandwich

Benefits
↓
Reviews (proof it works)
↓
Call-to-action

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The Objection Crusher

FAQ addressing concerns
↓
Reviews confirming solutions
↓
Risk-free guarantee

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The Success Path

Reviews from beginners
↓
Reviews from intermediate
↓
Reviews from advanced
Shows progression possible

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Best Practices

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Authenticity

  • Use real testimonials
  • Include full names when possible
  • Add specifics (city, role)
  • Avoid stock photos

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Diversity

  • Different demographics
  • Various use cases
  • Range of results
  • Multiple benefits

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Credibility Boosters

  • Include photos
  • Add LinkedIn links
  • Show company logos
  • Mention timeframes

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Update Regularly

  • Fresh testimonials
  • Recent dates
  • Current results
  • Seasonal relevance

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Testing Variables

A/B test these elements:
  1. Display type - List vs carousel
  2. Number - 3 vs 5 vs 7 reviews
  3. Rotation speed - 3s vs 5s vs 7s
  4. Content focus - Results vs ease
  5. Author details - Full name vs initials

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Troubleshooting

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Conversion Impact

Strategic review placement:
PlacementConversion Increase
Before checkout+20-35%
On pricing page+15-25%
After benefits+10-15%
Exit intent popup+8-12%
Reviews work best when they address the specific concerns users have at that point in the funnel.

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Next Steps