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The FunnelFox Dashboard is your command center for creating, managing, and optimizing marketing funnels. Access real-time analytics, run experiments, and manage customer relationships all in one place.
Project-based organization: All data in your dashboard belongs to the currently selected project. Switch between projects using the project selector in the top navigation.

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Dashboard Pages

Navigate your dashboard efficiently with these core sections:

Analytics

Track funnel performance with real-time metrics. Monitor conversion rates, revenue, and user behavior to make data-driven decisions.

Experiments

Run A/B tests to optimize your funnels. Compare variants scientifically and identify what converts best for your audience.

Funnels

Create and manage your marketing funnels. Build conversion-optimized flows with our visual editor and AI-powered templates.

Products

Manage your product catalog and pricing. Create unified offerings that work across all payment providers.

Subscriptions

Monitor active subscriptions from all PSPs. Handle cancellations, pauses, and customer support in one place.

Customers

View all funnel visitors and their journey. Track profiles, sessions, and conversion paths for better insights.

Settings

Configure project settings and integrations. Connect payment providers, analytics tools, and manage team access.

Cancellation Funnels

Create retention flows for at-risk customers. Offer alternatives like pauses or downgrades to reduce churn.

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Working with Projects

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Understanding Projects

Projects organize your funnels and data into separate workspaces. Each project gets:
  • Unique domain: your-project.fnlfx.com
  • Separate analytics and customer data
  • Independent settings and integrations
  • Team member access control

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Managing Multiple Projects

If you manage multiple brands, apps, or businesses:
1

Switch projects

Click the project name in the top navigation to see all your projects
2

Select a project

Choose the project you want to work on. The dashboard updates to show only that project’s data
3

Create new projects

Click “Create Project” to add a new workspace for a different brand or campaign
Pro tip: Use separate projects for different brands, geographic markets, or product lines to keep data organized and team permissions clear.

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Team Collaboration

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Inviting Team Members

Share access with your team while maintaining control:
  1. Go to Settings → Team
  2. Click Invite Member
  3. Enter their email and select permissions
  4. They’ll receive an invitation to join your project

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Permission Levels

Full access to all features including:
  • Project settings and billing
  • Team member management
  • Funnel publishing and deletion
  • Integration configuration

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Quick Actions

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Daily Workflow

Start your day with these key actions:
  1. Check Analytics - Review yesterday’s performance
  2. Monitor Experiments - Check if any tests reached significance
  3. Review Funnels - Identify top and bottom performers
  4. Handle Support - Check customer issues in Subscriptions

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Weekly Tasks

Keep your funnels optimized:
  • Launch new experiments based on data insights
  • Update underperforming funnels
  • Review customer feedback and cancellation reasons
  • Plan next week’s campaigns and tests

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Dashboard Tips

Use the search bar in the Funnels page to filter by name, or sort by revenue/visits to find your top performers instantly.
All timestamps display in UTC+00:00 for consistency across global teams. Revenue and analytics data use this timezone for daily calculations.

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Next Steps

Ready to dive deeper? Explore these areas based on your goals: