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This guide walks you through setting up your first funnel, including payments, analytics, and marketing tracking. By the end, you’ll have a complete funnel that creates users and tracks every purchase, so you can start growing your revenue.

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Before you begin

Make sure you have a FunnelFox account and can sign in at app.funnelfox.com. If you do not have access yet, contact your Account Executive to receive a sign-up link.

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Step 1. Create your project

When you first log in to FunnelFox, you’ll see the project creation page.
1

Name your project

Enter a Title for your project. You can create multiple projects and this helps you organize them later.
2

Get your domain

Click Create and you’ll automatically get a unique domain: your-project-name.fnlfx.comYour funnels will be accessible at URLs like: your-project-name.fnlfx.com/funnel-name
Optionally, you can invite your team right away. Go to Settings > Team and add their email addresses.

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Step 2. Connect your payment provider

When you connect a , FunnelFox automatically fetches the products you sell, including subscriptions and one-time purchases. FunnelFox supports multiple payment providers, including Stripe, Solidgate, Paddle, and more.
To launch quickly and test your first funnel, we recommend creating a single subscription product in the testing environment of the PSP you connect.

Choose and connect your payment provider

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Step 3. Set up marketing tracking

Accurately attribute purchases, trial starts, trial conversions, and renewals to your ad campaigns. You can optimize campaigns with Meta, TikTok, X, Pinterest, and Google Ads.
To launch quickly and test your first funnel, we recommend starting with Meta.

Connect marketing tracking

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Step 4. Configure analytics

FunnelFox events notify you in near real time about everything that matters in your funnel. Send events directly to analytics platforms such as Amplitude, Mixpanel, PostHog, GA4, and more.
To launch quickly and test your first funnel, we recommend starting with Amplitude or Mixpanel.

Choose and connect analytics

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Step 5. Connect subscription management

FunnelFox integrates with subscription management platforms to sync purchase data and control user access in your mobile and web applications. You can connect tools such as Adapty, RevenueCat, Qonversion, or your own backend.

Connect subscription management

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Step 6. Build your first funnel

Generate a conversion-optimized funnel from scratch with AI Chat in Editor, then connect your payment products. Before you start, set up your project context so the agent has something to ground its generation on.
1

Start funnel creation

  1. Go to Funnels in your dashboard.
  2. Click Create a funnel.
2

Generate your funnel

In AI Chat in Editor, type a prompt like build me a funnel from scratch and press Enter. The agent composes a complete funnel: welcome, quiz, processing, authorization, paywall, and final screens. Generation typically takes 2-4 minutes.Learn more about generating funnels from scratch.
3

Configure products

AI-generated funnels don’t automatically connect to your payment products.To enable purchases:
  1. Find the paywall step (usually named “Paywall”).
  2. Click the checkout element in that step.
  3. Select which products from your payment provider you want to offer.
  4. Save your changes and publish the funnel.
An AI-generated funnel is enough to get started and test your first funnel, but we recommend exploring Funnels and the Editor later.

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Step 7. Choose authentication method

After customers purchase products in your funnel, they need a way to access your app. Your app also needs to verify their identity and unlock their purchase. FunnelFox supports multiple authentication methods to hand off users from your web funnel to your mobile app.
To launch quickly and test your first funnel, you can set up authentication later.

Choose how your users sign in

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Step 8. Test and go live

Test your funnel end-to-end in sandbox mode before launch: preview your funnel, complete a test purchase, then verify customers, transactions, analytics, and attribution events.
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Test and go live

You’re all set to optimize your funnel and grow revenue.

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Next steps