Price Picker Element

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When to Use

• Paid trial selection - “Start your $1 trial”
• Willingness-to-pay research - “What would you pay?”
• Donation amounts - “Choose your contribution”
• Service tiers - “Select your budget”
• Price anchoring - Show range before real price

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Configuration

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Required Field

• Forces user to choose
• Can’t proceed without selection
• Increases commitment psychology

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Price Options

• Used in variables
• Analytics tracking
• Conditional logic

"$1 trial"
"$4.99/week"
"$97 one-time"
"Pay what you want"

• “MOST POPULAR”
• “BEST VALUE”
• “LIMITED TIME”

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Pricing Psychology

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The Goldilocks Effect

$0.99 - Too cheap (seems low quality)
$2.99 - Just right (most will choose)
$4.99 - Too expensive (makes middle look good)

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Anchoring Strategy

"What would you pay for this?"
$197
$97
$47

Next page: "Great news! It's only $27!"

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Commitment Escalation

Page 1: "$1 trial" (Price Picker)
Page 2: "After trial: $19/month"
Result: 50% higher trial-to-paid conversion

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Common Patterns

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Paid Trial Funnel

Price Picker:
- $1 for 7 days
- $3 for 14 days
- $7 for 30 days

Most pick middle option
All convert at similar rates
Higher revenue from longer trials

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Donation Flow

"Support our mission:"
- $10 - Coffee supporter
- $25 - Lunch supporter
- $50 - Dinner supporter
- Other amount

Personal labels increase giving

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Price Testing

"How much would you pay monthly?"
- $9
- $19
- $29
- $39

Collect data before showing real price
Understand price sensitivity

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Budget Qualification

"Select your monthly budget:"
- Under $50
- $50-$100
- $100-$250
- Over $250

Route to appropriate offers
Personalize follow-up

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Mobile Optimization

• Large tap targets
• Radio button clarity
• Clear selection state
• Easy to change choice

• Large price display
• Clear currency symbols
• Badge visibility
• Proper spacing

• Single tap to choose
• Visual feedback
• Smooth transitions
• No typing needed

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Using Price Data

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Variable Access

Element ID: trial-price
User selects: "$3 option"

{{trial-price}} = "3-dollar-trial"

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Conditional Logic

If {{trial-price}} = "1-dollar":
  Show: Basic onboarding
  
If {{trial-price}} = "7-dollar":
  Show: Premium onboarding

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Price-Based Offers

Low price selected:
  Offer: Budget plan

High price selected:
  Offer: Premium plan

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Conversion Optimization

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Reduce Friction

• Few options - 3-4 maximum
• Clear prices - No mental math
• One currency - User’s local currency
• Round numbers - $10 not$9.97

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Build Value

• Price context - “Less than coffee”
• Value props - What they get
• Guarantees - Money-back promise
• Social proof - “Most popular”

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Create Urgency

• Limited slots - “Only 10 left at this price”
• Timer - Price increases in {{timer}}
• Bonus - Extra value for quick decision
• Scarcity - “Trial price ends today”

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Best Practices

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Pricing Display

• Include currency symbol
• Show billing period clearly
• Use consistent formatting
• Highlight savings if any

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Option Order

1. Ascending - Low to high (builds up)
2. Descending - High to low (anchoring)
3. Random - For true price testing

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Visual Hierarchy

• Recommended option stands out
• Equal spacing between options
• Clear selection indicators
• Readable on all devices

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Testing Strategies

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A/B Test Variables

1. Number of options - 2 vs 3 vs 4
2. Price points - Different ranges
3. Default selection - Which pre-selected
4. Badge text - Different persuasion
5. Order - Ascending vs descending

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Price Sensitivity Testing

Version A: $1, $3, $5
Version B: $2, $5, $8
Version C: $5, $10, $15

Measure: Selection distribution
Learn: Optimal price point

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Common Mistakes

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Too Many Options

• Causes decision paralysis
• Limit to 3-4 choices
• Focus on clear differences

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Unclear Value

• Show what each tier includes
• Explain price differences
• Highlight best value

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Poor Mobile Experience

• Test on actual devices
• Ensure easy selection
• Check text readability

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Troubleshooting

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Integration Examples

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With Checkout

Page 1: Price Picker (trial selection)
Page 2: Checkout (processes selected trial)
Variable passes price to checkout

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With Quiz

Quiz: Assess user needs
Price Picker: Based on quiz results
Personalized pricing shown

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With Timer

Timer: "Trial price expires in {{timer}}"
Price Picker: Select before time runs out
Creates urgency for decision

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Next Steps

• Process payment with selected price
• Track selections in analytics
• Add urgency with countdown timers
• Test price points with A/B tests