The List element creates visually appealing bullet point lists that help users quickly scan and understand key information. With customizable markers and styling, lists break up text and highlight important points.
List element configuration

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When to Use

Perfect for:
  • Feature lists - What’s included in your offer
  • Benefits - Why users should care
  • Process steps - How something works
  • Guarantees - What you promise
  • Social proof - Key achievements
  • Comparisons - This vs that
Lists increase readability by 40% compared to paragraphs. Users scan lists quickly, making them perfect for highlighting value propositions.

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Creating List Items

Each list item consists of:

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Text Content

The actual list point:
  • Keep concise (1-2 lines ideal)
  • Start with action verbs
  • Focus on benefits
  • Use parallel structure

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Marker Options

Choose your bullet style:
Marker TypeVisualUse Case
Disc•Standard lists
Iterator1, 2, 3Ordered steps
Emoji🎯 ✅ ⭐Engaging, playful
ImageCustom iconBranded, unique
None(blank)Clean, minimal
Use emojis for consumer funnels (B2C) and disc/iterator for professional audiences (B2B). Match your brand personality.

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Marker Configuration

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Emoji Markers

Add personality with emojis: 
✅ Complete solution
🚀 Fast implementation
💰 Money-back guarantee
🔒 Secure & private
⭐ 5-star support
Popular emoji choices:
  • ✓ ✅ ☑ - Checkmarks
  • 🎯 🎪 🏆 - Achievement
  • 💡 🔥 ⚡ - Energy
  • 🛡 🔒 🔐 - Security
  • ⭐ 🌟 ✨ - Quality

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Image Markers

Custom icons for branding:
  • Upload small images (24-48px)
  • Use consistent style
  • Consider loading time
  • Match brand colors
Size Control Adjust image marker dimensions:
  • Small: 16px
  • Medium: 24px
  • Large: 32px

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Iterator Markers

Numbered or lettered lists:
  1. First step
  2. Second step
  3. Third step
Or: A. Option one B. Option two C. Option three

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List Patterns

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Feature List

What's Included:
✅ Lifetime access
✅ All future updates
✅ Priority support
✅ 30-day guarantee
✅ Bonus materials

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Benefit Stack

You'll Learn How To:
🎯 Increase conversions by 50%
🎯 Reduce cart abandonment
🎯 Optimize pricing strategy
🎯 Build trust quickly
🎯 Create urgency ethically

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Process Steps

How It Works:
1. Sign up in 30 seconds
2. Complete your profile
3. Get instant matches
4. Start connecting today

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Comparison List

Unlike competitors, we offer:
⭐ No hidden fees (they charge extra)
⭐ 24/7 support (they're 9-5 only)
⭐ Instant setup (they take days)
⭐ Free updates (they charge annually)

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Social Proof Points

Why 50,000+ Choose Us:
🏆 Industry leader since 2015
🏆 4.9/5 average rating
🏆 Featured in TechCrunch
🏆 A+ BBB Rating
🏆 30-day money back guarantee

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Mobile Optimization

Lists are naturally mobile-friendly: Responsive Layout
  • Full-width text
  • Proper line spacing
  • Touch-friendly gaps
  • Clear markers
Readability
  • Optimal font size
  • High contrast
  • Sufficient padding
  • Clean alignment
Performance
  • Text loads instantly
  • Emoji markers = no downloads
  • Lightweight HTML
  • No JavaScript needed

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Psychology of Lists

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Cognitive Load Reduction

  • Easier to process than paragraphs
  • Clear visual hierarchy
  • Natural scanning pattern
  • Quick comprehension

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Value Stacking

Each item adds perceived value: 
$97 value - Course materials
$47 value - Worksheet templates  
$197 value - Group coaching
$97 value - Lifetime updates
= $438 Total Value
Your Price: Just $97

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Pattern Interrupts

Break monotony with lists:
  • After long text sections
  • Before important CTAs
  • Between testimonials
  • At decision points

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Styling Lists

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Container Styles

  • Gap - Space between items
  • Padding - Internal spacing
  • Background - Highlight entire list

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Text Styling

  • Size - Match importance
  • Weight - Bold key words
  • Color - Brand consistency

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Marker Styling

  • Size - Proportional to text
  • Color - Accent or match
  • Alignment - Top, middle, baseline

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Conversion Optimization

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Benefit-Focused Copy

❌ “PDF included” ✅ “Get the 47-page action guide” ❌ “Email support” ✅ “Get answers within 2 hours” ❌ “Video content” ✅ “Watch 12 step-by-step tutorials”

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Order Matters

  1. Most valuable first - Hook attention
  2. Supporting benefits - Build value
  3. Bonuses last - Pleasant surprise

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Specificity Wins

❌ “Save time” ✅ “Save 3 hours per week” ❌ “Make more money” ✅ “Increase revenue by 25%” ❌ “Easy to use” ✅ “Set up in 5 minutes”

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Common Mistakes

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Too Many Items

  • Limit to 5-7 points
  • More overwhelms users
  • Focus on best benefits

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Inconsistent Structure

  • Start each with same part of speech
  • Keep similar length
  • Maintain parallel format

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Feature-Focused

  • Don’t just list features
  • Explain the benefit
  • Answer “So what?”

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Combining with Other Elements

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List + Button

Here's what you get:
• Point 1
• Point 2
• Point 3
[Get Started Now] - Button

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List + Timer

Today only, you'll receive:
⏰ {{timer}} remaining
• Bonus 1
• Bonus 2
• Bonus 3

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List + Testimonial

"Best purchase ever because:"
• Reason 1
• Reason 2
• Reason 3
- Happy Customer

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Testing Variables

A/B test these elements:
  1. Marker style - Emoji vs disc
  2. Number of items - 3 vs 5 vs 7
  3. Order - Most important first vs last
  4. Copy style - Features vs benefits
  5. Visual weight - Bold vs regular

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Troubleshooting

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Best Practices

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Do’s

✅ Keep items concise ✅ Use parallel structure ✅ Focus on benefits ✅ Match brand voice ✅ Test different markers

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Don’ts

❌ Create walls of bullets ❌ Mix structures ❌ Use vague language ❌ Overuse emojis ❌ Forget mobile testing

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Next Steps