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The Snapchat Pixel integration sends funnel events to Snap Events Manager. Use these events to measure conversions, build audiences, and optimize your Snapchat campaigns.

How it works

Snap Pixel is a JavaScript snippet that loads on your funnel pages and tracks visitor actions. Events are sent from the visitor’s browser directly to Snapchat, where they appear in Events Manager for attribution and reporting. FunnelFox sends events using the client-side Snap Pixel. Snapchat Conversions API is not currently supported. Learn more about Snap Pixel.

Tracked events

EventPixel trigger
Page ViewUser navigated to a new screen
Sign UpUser provided their email or completed a registration step
Start CheckoutUser viewed the checkout element
PurchaseUser completed checkout, including free trials

Next steps