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The Snapchat Pixel integration sends events like Purchase and Sign Up to Snap Events Manager. Use these events to track conversions, optimize campaigns, and build audiences in Snapchat Ads.

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Set up Snapchat Pixel

Create a Pixel in Snapchat Ads Manager, configure the events you want to track, and connect it to FunnelFox.

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1. Create Pixel

  1. Go to Snapchat Ads Manager.
  2. Select Pixels from the dropdown at the top left.
  1. Click Create Pixel, then confirm.
  1. Paste your project domain (e.g., https://demo-app.fnlfx.com/) from Settings > Domains in FunnelFox.
  1. Click Check.
  2. Select Manual Setup.
  1. Select Snap Pixel and click Next.
  1. Select Developer Setup.
This opens the Events Source Setup page.

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2. Configure events

  1. Select the following events and click Next:
  • Page View
  • Sign Up
  • Start Checkout
  • Purchase
  1. Enable these parameters in addition to the default ones:
  • All events: Client Deduplication ID
  • Page View: Description
  • Purchase: Price, Currency, Item IDs
  • Start Checkout: Price, Currency
  1. Click Finish.

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3. Apply Pixel ID in FunnelFox

  1. Go back to Pixels in Snapchat.
  2. Open the Pixel you just created.
  1. Copy the Pixel ID.
  1. Go to Integrations > Snapchat in FunnelFox.
  2. Paste your Pixel ID into the Snapchat Tag ID field.
  1. Click Save changes.
Snapchat Pixel tracking is now active! Republish your funnels and test event tracking.

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Test your integration

Send test events from your funnel to verify that tracking works:
  1. Go to Snapchat Ads Manager.
  2. Select Events Manager from the dropdown at the top left.
  1. Go to Test Events on the left.
  2. Paste your funnel URL under Pixel SDK and click Open Website.
  3. Interact with your funnel. Events will appear under Test Events.
Test events might take a few minutes to appear after initial setup. Check your Pixel page under Event Sources if they don’t show up immediately.