Meta Pixel integration sends events like Purchase and CompleteRegistration to Facebook Events Manager, enabling better ad optimization on Instagram and Facebook. Conversions API additionally sends events directly from FunnelFox server to Meta, bypassing browser limitations. This guide walks you through the complete setup process.
We strongly recommend using Conversions API. If you’re unsure whether you need it, read our guide on why use Conversions API.

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Set up Meta Pixel

Follow these steps to create a Meta dataset, get your Pixel ID, and connect it to FunnelFox.

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1. Create data source

  1. Go to Meta Events Manager.
  2. Click Connect data.
Connect data source
  1. Select Web.
  1. Click Create new dataset.
  1. Name your dataset and uncheck the demo request.
  2. Click Create.
Your dataset is created. Follow the steps below to set up your integration.

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2. Access your Pixel ID

  1. Go to Meta Events Manager > Data sources.
  2. Select the Pixel (data source) you’ve created.
Data source
  1. Copy the Dataset ID on the right or by going to the Settings tab for the data source.
Dataset ID

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3. Apply Pixel ID in FunnelFox

  1. Go to Settings > Integrations > Meta Pixel in FunnelFox.
  2. Paste your Dataset ID (Pixel ID) into the Meta Pixel ID field.
  3. Click Save changes.
Meta Pixel event tracking is now active! Republish your funnels, or enhance tracking with the Conversions API by following the next section.
Meta Pixel ID

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Set up Conversions API

To set up the Conversions API, you must be an admin or developer for the Meta business portfolio.
Conversions API provides server-side backup for browser events, bypassing browser limitations. Learn more about Meta Pixel vs Conversions API. Complete these steps after setting up Meta Pixel:

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1. Start your setup

  1. Go to Meta Events Manager > Data sources.
  2. Select your Pixel (data source).
Data source
  1. Click Start your setup on the Conversions API notification.
Start setup

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2. Choose setup method

  1. Click See other ways to setup.
  2. Select Set up manually.
  3. Click Next.
Set up manually

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3. Configure setup options

  1. Select Conversions API and Meta pixel.
  2. Click Next.
Conversions API and Meta Pixel
  1. Click Start CAPI setup.
  2. Click Finish.
Finish

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4. Manual implementation

  1. Click Continue under Manual implementation overview.
  2. Checkmark Events sent using pixel code.
Events sent with pixel
  1. Select all events to track with Conversions API under Additional events.
  2. Click Continue.
Additional events
  1. Click Continue under Select parameters.
  2. Click Continue under Review setup.
  3. Click Continue under See instructions.
You will see the Using the Conversions API page.
Using the Conversions API

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5. Generate access token

  1. Go to the Generate an access token section and select Set up without Dataset Quality API.
  2. Click Generate Access Token.
  3. Copy the access token.
Generate token
  1. Click Finish.

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6. Apply token in FunnelFox

  1. Go to Settings > Integrations > Meta Pixel in FunnelFox.
  2. Paste your access token into the Conversion API Access Token field.
  3. Click Save changes.
Conversions API is now active! Republish your funnels and test event tracking.
Paste token

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Test your integration

Verify that event tracking works correctly by sending test events from your funnel:
  1. Go to Meta Events Manager > Data sources.
  2. Select your Pixel (data source).
  3. Go to Test events for the data source.
Test events
  1. Open your published funnel and interact with it. Events will appear in the Test events tab.
Test events

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Test Conversions API

Ensure that Conversions API is set up and sending events properly. To check the integration status:
  1. Click Manage integrations from the Overview tab of your data source.
Manage integrations
  1. Check the status under Conversions API. Active or Waiting for first event statuses indicate successful setup.
CAPI status
To test Conversions API events:
  1. Complete the registration step on your published funnel.
  2. Go to the Overview tab for the data source.
  3. You will see the Complete registration event marked Multiple in the Integrations column.
Hover it over to see it’s sent via Conversions API.
Test CAPI