Meta Pixel integration sends events like Purchase and CompleteRegistration to Facebook Events Manager, enabling better ad optimization on Instagram and Facebook.

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Prerequisites

Before setting up the integration, ensure you have:
  • Meta Pixel ID: Your Data Source ID from Facebook Events Manager
  • (Optional) Conversions API Access Token: For server-side event backup
If you’re unsure whether you need Conversions API, read our guide on why use Conversions API.

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Meta Pixel ID Setup

1

Access Facebook Events Manager

  1. Go to Facebook Events Manager
  2. Select your preferred data source
  3. Copy the Data Source ID (15-16 digit number)
2

Configure in FunnelFox

  1. Navigate to Project Settings → Integrations → Meta
  2. Paste your Data Source ID into Meta Pixel ID field
  3. Click Save changes
Meta Pixel is now active! If you want enhanced tracking with Conversions API, continue with the steps below. Conversions API provides server-side event backup for improved attribution and tracking reliability.
1

Start Conversions API Setup

  1. In Facebook Events Manager, select your data source
  2. Click Set up Conversions API
2

Choose Setup Method

  1. Click Get guidance
  2. Click Back (we know this is confusing)
  3. Select Do it yourself and click Next
3

Select Connection Method

  1. Choose Meta Pixel and Conversions API
  2. Click Next
  3. Select Set up manually
  4. Click Next
4

Configure Events

  1. Click Next to proceed with default settings
  2. Select standard events that FunnelFox tracks and click Continue
5

Set Attribution Parameters

For each selected event, configure what attribution data will be sent.
6

Continue Setup

  1. Click Continue to proceed
  2. Click Open implementation guide (opens in new tab)
  3. Click Generate Access Token
7

Configure Access Token

  1. Copy the generated Access Token
  2. Return to your FunnelFox Project Settings
  3. Paste the token into Conversions API Access Token field
Both Meta Pixel and Conversions API are now tracking your funnel events.