Web2app conversion rates can be up to 2x higher than in-app flows - but the biggest drop-off still happens at the payment stage. In this webinar, Nurs Mukhamediya, Payments Product Manager at FunnelFox, and David Vogelpohl, CMO at FastSpring, will break down the key factors that impact payment conversion rates and show you 3 quick wins for how to improve conversions at every step of the journey.

If you’re struggling to find the right strategies to convert more free users into paid users, don’t miss this webinar.

We'll discuss:

• What users expect of your global pricing, packaging, and payment strategies

• The advantages of direct payment stacks over app stores

• Payments acceptance rate benchmarks

• What actually affects payment acceptance — and why payments fail or get declined

• Which payment methods convert best across regions

• Common issues in cross-border payments and how to avoid them

• Detecting and preventing the main drivers of fraud

• 3 quick wins for web2app payments

• And more!