Webinar series

Web Payments for App Growth in 2025

Get expert answers to your biggest payment questions - from when to set up a web paywall and launch a web2app funnel, to how to pick the right PSP.

Register to watch

Webinar series

Web Payments
for App Growth in 2025

Join our expert-led webinar series to get clear, actionable insights on your most pressing payment challenges. We'll cover everything from compliance and regulatory pitfalls to optimizing conversion rates and navigating global payment trends.

Register to watch

Play by the Rules: App Compliance with Spotify

19th of May, 10 a.m. EDT / 3 p.m. BST

Join us for an exclusive session with Avery Gardiner, Director of Global Policy at Spotify, as she breaks down the complex world of compliance and regulatory requirements for apps in today’s evolving digital landscape.

In this session, Avery will share insights from her work at the forefront of global policy, covering what app developers and product leaders need to know about payment regulations, platform rules, and what’s coming next in the regulatory space.
We will cover:

  • Lessons learned from Spotify’s approach to navigating global policy

  • How to stay ahead of regulatory changes and platform policy updates

  • Practical guidance on balancing innovation with compliance

Avery Gardiner

Director, Global Competition Policy

Andrey Shakhtin

CEO and Co-Founder, FunnelFox

Vitaly Davydov

CEO, Adapty

Web Paywalls for iOS

13th of May, 9 a.m. PDT / 5 p.m. BST

Learn how Apple’s latest policy shift opens the door to new monetization flows that are easier to implement and cheaper to run.

  • The pros and cons of key monetization models: in-app purchases, third-party payments, and web2app strategies

  • How to set up and trigger a web checkout flow using Adapty Web Paywall powered by FunnelFox

  • What to watch out for in App Store guidelines and how to stay compliant

  • Live Q&A with mobile subscription and payments experts

Andrey Shakhtin

CEO and Co-Founder, FunnelFox

Murat Menzilci

Community Builder, Adapty

Max Borisik

Product Manager, Adapty

Mastering Payment Orchestration for Web2App

20th of May, 9 a.m. PDT / 5 p.m. BST

A smart payment stack can make or break your funnel - learn how to orchestrate it for scale, speed, and revenue growth.

  • The biggest payment challenges in a web2app setup and how to solve them

  • How to reduce checkout friction without heavy engineering

  • Smart ways to improve approval rates and recover failed payments

  • Real-world examples from companies that got it right

Andrey Shakhtin

CEO and Co-Founder, FunnelFox

Emilia Bayer

Sales & Strategy Lead, Primer

Choosing and Managing PSPs that Scale

29th of May, 9 a.m. PDT / 5 p.m. BST

Your payment provider is a partner, not just a tool - here’s how to choose and manage one that helps you grow.

  • Setting up your PSP stack to support long-term growth and global reach

  • Risks, red flags, and integration pitfalls to watch for

  • What metrics matter most when working with payment partners

  • Actionable advice for aligning web2app strategy with payment infrastructure

Andrey Shakhtin

CEO and Co-Founder, FunnelFox

Anton Shirshov

CCO, Solidgate

Web Paywalls for iOS

13th of May, 9 a.m. PDT / 5 p.m. BST

Learn how Apple’s latest policy shift opens the door to new monetization flows that are easier to implement and cheaper to run.

  • The pros and cons of key monetization models: in-app purchases, third-party payments, and web2app strategies

  • How to set up and trigger a web checkout flow using Adapty Web Paywall powered by FunnelFox

  • What to watch out for in App Store guidelines and how to stay compliant

  • Live Q&A with mobile subscription and payments experts

Andrey Shakhtin,

CEO and Co-Founder, FunnelFox

Murat Menzilci

Community Builder, Adapty

Max Borisik

Product Manager, Adapty

Mastering Payment
Orchestration for Web2App

A smart payment stack can make or break your funnel - learn how to orchestrate it for scale, speed, and revenue growth.

  • The biggest payment challenges in a web2app setup and how to solve them

  • How to reduce checkout friction without heavy engineering

  • Smart ways to improve approval rates and recover failed payments

  • Real-world examples from companies that got it right

Andrey Shakhtin,

CEO and Co-Founder, FunnelFox

Emilia Bayer

Sales & Strategy Lead, Primer

20th of May, 9 a.m. PDT / 5 p.m. BST

Choosing and Managing
PSPs that Scale

Your payment provider is a partner, not just a tool - here’s how to choose and manage one that helps you grow.

  • Setting up your PSP stack to support long-term growth and global reach

  • Risks, red flags, and integration pitfalls to watch for

  • What metrics matter most when working with payment partners

  • Actionable advice for aligning web2app strategy with payment infrastructure

Andrey Shakhtin,

CEO and Co-Founder, FunnelFox

Anton Shirshov

CCO, Solidgate

29th of May, 9 a.m. PDT / 5 p.m. BST