Webinar series
Web Payments for App Growth in 2025
Get expert answers to your biggest payment questions - from when to set up a web paywall and launch a web2app funnel, to how to pick the right PSP.
Register to watch
Webinar series
Web Payments
for App Growth in 2025
Join our expert-led webinar series to get clear, actionable insights on your most pressing payment challenges. We'll cover everything from compliance and regulatory pitfalls to optimizing conversion rates and navigating global payment trends.
Register to watch
Play by the Rules: App Compliance with Spotify
19th of May, 10 a.m. EDT / 3 p.m. BST
Join us for an exclusive session with Avery Gardiner, Director of Global Policy at Spotify, as she breaks down the complex world of compliance and regulatory requirements for apps in today’s evolving digital landscape.
In this session, Avery will share insights from her work at the forefront of global policy, covering what app developers and product leaders need to know about payment regulations, platform rules, and what’s coming next in the regulatory space.
We will cover:
Lessons learned from Spotify’s approach to navigating global policy
How to stay ahead of regulatory changes and platform policy updates
Practical guidance on balancing innovation with compliance


Avery Gardiner
Director, Global Competition Policy
Andrey Shakhtin
CEO and Co-Founder, FunnelFox
Vitaly Davydov
CEO, Adapty

Web Paywalls for iOS
13th of May, 9 a.m. PDT / 5 p.m. BST
Learn how Apple’s latest policy shift opens the door to new monetization flows that are easier to implement and cheaper to run.
The pros and cons of key monetization models: in-app purchases, third-party payments, and web2app strategies
How to set up and trigger a web checkout flow using Adapty Web Paywall powered by FunnelFox
What to watch out for in App Store guidelines and how to stay compliant
Live Q&A with mobile subscription and payments experts


Andrey Shakhtin
CEO and Co-Founder, FunnelFox
Murat Menzilci
Community Builder, Adapty
Max Borisik
Product Manager, Adapty

Mastering Payment Orchestration for Web2App
20th of May, 9 a.m. PDT / 5 p.m. BST
A smart payment stack can make or break your funnel - learn how to orchestrate it for scale, speed, and revenue growth.
The biggest payment challenges in a web2app setup and how to solve them
How to reduce checkout friction without heavy engineering
Smart ways to improve approval rates and recover failed payments
Real-world examples from companies that got it right


Andrey Shakhtin
CEO and Co-Founder, FunnelFox
Emilia Bayer
Sales & Strategy Lead, Primer
Choosing and Managing PSPs that Scale
29th of May, 9 a.m. PDT / 5 p.m. BST
Your payment provider is a partner, not just a tool - here’s how to choose and manage one that helps you grow.
Setting up your PSP stack to support long-term growth and global reach
Risks, red flags, and integration pitfalls to watch for
What metrics matter most when working with payment partners
Actionable advice for aligning web2app strategy with payment infrastructure


Andrey Shakhtin
CEO and Co-Founder, FunnelFox
CCO, Solidgate
Web Paywalls for iOS
13th of May, 9 a.m. PDT / 5 p.m. BST
Learn how Apple’s latest policy shift opens the door to new monetization flows that are easier to implement and cheaper to run.
The pros and cons of key monetization models: in-app purchases, third-party payments, and web2app strategies
How to set up and trigger a web checkout flow using Adapty Web Paywall powered by FunnelFox
What to watch out for in App Store guidelines and how to stay compliant
Live Q&A with mobile subscription and payments experts


Andrey Shakhtin,
CEO and Co-Founder, FunnelFox
Murat Menzilci
Community Builder, Adapty
Max Borisik
Product Manager, Adapty

Mastering Payment
Orchestration for Web2App
A smart payment stack can make or break your funnel - learn how to orchestrate it for scale, speed, and revenue growth.
The biggest payment challenges in a web2app setup and how to solve them
How to reduce checkout friction without heavy engineering
Smart ways to improve approval rates and recover failed payments
Real-world examples from companies that got it right


Andrey Shakhtin,
CEO and Co-Founder, FunnelFox
Emilia Bayer
Sales & Strategy Lead, Primer
20th of May, 9 a.m. PDT / 5 p.m. BST
Choosing and Managing
PSPs that Scale
Your payment provider is a partner, not just a tool - here’s how to choose and manage one that helps you grow.
Setting up your PSP stack to support long-term growth and global reach
Risks, red flags, and integration pitfalls to watch for
What metrics matter most when working with payment partners
Actionable advice for aligning web2app strategy with payment infrastructure


Andrey Shakhtin,
CEO and Co-Founder, FunnelFox
CCO, Solidgate