Web Payments for App Growth in 2025

A smart payment stack can make or break your funnel - learn how to orchestrate it for scale, speed, and revenue growth.

• The biggest payment challenges in a web2app setup and how to solve them
• How to reduce checkout friction without heavy engineering
• Smart ways to improve approval rates and recover failed payments
• Real-world examples from companies that got it right

Join us for an exclusive session with Avery Gardiner, Director of Global Policy at Spotify, as she breaks down the complex world of compliance and regulatory requirements for apps in today’s evolving digital landscape.

In this session, Avery will share insights from her work at the forefront of global policy, covering what app developers and product leaders need to know about payment regulations, platform rules, and what’s coming next in the regulatory space.
We will cover:

• Lessons learned from Spotify’s approach to navigating global policy
• How to stay ahead of regulatory changes and platform policy updates
• Practical guidance on balancing innovation with compliance

Learn how Apple’s latest policy shift opens the door to new monetization flows that are easier to implement and cheaper to run.

• The pros and cons of key monetization models: in-app purchases, third-party payments, and web2app strategies
• How to set up and trigger a web checkout flow using Adapty Web Paywall powered by FunnelFox
• What to watch out for in App Store guidelines and how to stay compliant
• Live Q&A with mobile subscription and payments experts

Your payment provider is a partner, not just a tool - here’s how to choose and manage one that helps you grow.

• Setting up your PSP stack to support long-term growth and global reach
• Risks, red flags, and integration pitfalls to watch for
• What metrics matter most when working with payment partners
• Actionable advice for aligning web2app strategy with payment infrastructure