About the client
- Company
- Talaboos is a global mobile product company building apps across multiple categories, with a strong focus on testing and scaling monetization strategies. One of those efforts focused on Yolume, an app with tens of thousands of active users and room to grow revenue further.
- Industry
- Beauty & Wellness (face yoga)
- Monetization
- Shifted from in-store purchases to web-first funnels on FunnelFox.
Snapshot
“We wanted to explore web-to-app funnels as a new user interaction format and an alternative to in-store monetization, giving us better control over unit economics, attribution, and fees.”
- Talaboos, a multi-app mobile product company, wanted to test web monetization for Yolume.
- They ran a three-way platform comparison — FunnelFox vs. two competitors — testing integration effort, conversion performance, and infrastructure stability.
- FunnelFox won on conversion (up to 3.5% CR), speed to launch (days, not weeks), and reliability.
- Funnels launched in days across multiple products, with fast A/B iterations exposing top-performing flows.
- Talaboos moved Yolume's core payment flow to the web, and plans to test FunnelFox Billing next.
Impact at a glance
Up to 3.5%
purchase CR for top segments
Average purchase CR across funnels ran 2.5–3%.
11–13%
email capture rate
Alongside the fastest time to launch — days, not weeks.
Testing web monetization for fast launches and scale
Talaboos ran a three-way platform comparison, testing FunnelFox alongside two competitors. Evaluation focused on:
- integration effort and complexity
- conversion performance
- infrastructure stability under load
Why they chose FunnelFox
“We first heard about FunnelFox at an industry event and later spoke with the team directly. They stood out as the most engaged and responsive partner in the space.”
According to Stanislav, FunnelFox beat both alternatives across several key criteria:
- Highest conversion rates in live funnels — up to 3.5% CR to purchase
- Fastest time to launch — days, not weeks
- Simplicity and user-friendly UX accessible to both technical and non-technical teams
- Reliable stability under load, no bugs or crashes
- Full feature set out of the box — cancellation flows, A/B testing, funnels, and analytics
- 11–13% email capture rate
- Responsive, hands-on support, working closely with the team throughout the project
According to Stanislav, competing platforms showed limitations, including slower integration, technical instability, complicated UX, and weaker conversion rates.
In the end, Talaboos chose FunnelFox as it met their requirements for both speed and reliability.
What Talaboos achieved
Operational outcomes
- Funnels launched in days across multiple products
- Fast A/B iterations exposed top-performing flows
- Web2app funnels are now running reliably in several live apps, delivering consistent conversion rates
Elements of Yolume's web2app funnel built in FunnelFox
Strategic decisions
The experiment validated the potential of web monetization. Talaboos decided to move Yolume's core payment flow to the web and redesign the product around a web-first structure.
“We're happy with FunnelFox and plan to test FunnelFox Billing in the next phase.”
Final thoughts
What started as a test became a strategic shift. With the right infrastructure in place, Talaboos was able to validate web monetization and scale it beyond testing.
FunnelFox provides the infrastructure publishers need to test, iterate, and move monetization to the web without friction.