Roles & team structure: Who you need on the team, how to split ownership, when to scale.
Goals & KPIs: Set clear growth metrics that align everyone around revenue.
Rituals & pace: Plan quarters, months, and sprints for fast, focused execution.
Hypotheses: Find and test ideas with the highest ROI.
Experimentation pipeline: Build a scalable, repeatable experimentation process.
A/B testing: Design, run, and roll out experiments that drive real impact.
