State
of Web2App
2026

First-ever global benchmarks

How the fastest-growing apps compare and outperform across web-to-app conversion, monetization, payments, and retention.

First-ever global benchmarks

State
of Web2App 2026

How the fastest-growing apps compare and outperform across web-to-app conversion, monetization, payments, and retention.

*The first independent industry benchmark report focused entirely on web-to-app subscriptions, based on global funnel data, real revenue, and acquisition performance.

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What's inside:

Whats's inside:

How Web2App adoption is evolving across categories, regions, and app maturity stages

Which markets generate the highest Web2App revenue
How pricing, plan duration, and localization impact conversion, retention, and LTV
Benchmarks for conversion rates, churn, refunds, payment success, and renewals
Where most teams lose revenue — and how leaders recover it with retries and optimization

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Who this report is for:

Growth, UA, and monetization teams scaling mobile apps

Founders and operators looking to improve LTV and payback
Performance marketers running Web2App funnels
Product and revenue leaders navigating pricing, payments, and retention

Who this report is for:

Growth, UA, and monetization teams scaling mobile apps

Founders and operators looking to improve LTV and payback
Performance marketers running Web2App funnels
Product and revenue leaders navigating pricing, payments, and retention

Download now

Download now