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In collaboration with Alice Muir

Health&Fitness Web2App Funnels Best Practices

A data-driven analysis of 50+ fitness funnels — from onboarding to paywall to long-term LTV.

Written in collaboration with Alice Muir.

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What's inside:

  • The 6-step onboarding psychology used by top fitness apps
  • The 5-layer paywall model that drives front-end conversion without killing retention
  • Trial strategy designed around habit formation
  • The full fitness funnel audit checklist — from first click to high-LTV subscriber
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A page from the report: designing a high-converting onboarding

Who this report is for:

  • Growth and UA teams scaling fitness apps through web2app
  • Founders and operators looking to improve LTV and payback
  • Product and monetization teams optimizing paywalls and trial strategy
  • Anyone building or improving a fitness web-to-app funnel
Download now
A page from the report: trial and activation strategy for fitness apps