Fitness Web2App Funnels: What Actually Wins

In collaboration with Alice Muir

A data-driven analysis of 50+ fitness funnels — from onboarding to paywall to long-term LTV.

In collaboration with Alice Muir

Fitness Web2App Funnels: What Actually Wins

A data-driven analysis of 50+ fitness funnels — from onboarding to paywall to long-term LTV.

A fitness-focused Web2App report, built on real funnel data, written in collaboration with Alice Muir.

Get your free copy

Get your free copy

What's inside:

Whats's inside:

  • The 6-step onboarding psychology used by top fitness apps

  • The 5-layer paywall model that drives front-end conversion without killing retention

  • Trial strategy designed around habit formation

  • The full fitness funnel audit checklist — from first click to high-LTV subscriber

Who this report is for:

  • Growth and UA teams scaling fitness apps through web2app

  • Founders and operators looking to improve LTV and payback

  • Product and monetization teams optimizing paywalls and trial strategy

  • Anyone building or improving a fitness web-to-app funnel

Who this report is for:

  • Growth, UA, and monetization teams scaling mobile apps

  • Founders and operators looking to improve LTV and payback

  • Performance marketers running Web2App funnels

  • Product and revenue leaders navigating pricing, payments, and retention