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Live webinar

October 13 · 12PM EDT · 6PM CEST

60 minutes · Free · Recording sent to all registrants

Got the first payment. Now what?

A roundtable on pricing, trials and churn, and what actually keeps subscribers paying.

Register to attend

You've already paid to get someone to subscribe. What happens in the days and months after decides whether that spend was worth it. Phil Carter, Jacob Rushfinn and Natalia Burakova talk through pricing, trials and why subscribers leave in an open conversation, with no slides and no deck.

We'll discuss:

  • What a paywall should actually sell when people want a result, not a subscription
  • Whether a free trial still earns its place, now that AI apps are cutting them to three days
  • Why so many subscribers switch off auto-renewal within days of paying, and whether win-back is worth building at all
  • Web checkout versus in-app, and where to find a twenty percent lift in revenue per user without buying more traffic
  • Live Q&A with all three speakers