Live webinarFree · 60 min · In English · Recording for all registrants
$100K+ MRR Tactics: Founders of Cal AI, Covenant Studios and App Masters
Steal what worked, skip what didn’t, and use it to grow your own app.
For anyone building an app from zero, or scaling one that already makes money.
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Built, not handed
Where revenue leaks, what to stop paying for first, and whether to start with UGC, influencers or Meta ads. Jake Castillo, Ernesto Lopez and Steve P Young answer from a $50M ARR app, a bootstrapped studio and 3,000+ client apps.Jake Castillo was once down to $9 in his bank account before he helped scale Cal AI to $50M ARR. Ernesto Lopez went from DoorDash and restaurant shifts to a bootstrapped app studio, and Steve P Young left a ten-year corporate career to build App Masters. They're sharing how they started, and what you can use in your own app today: where revenue leaks, what to stop paying for first, and whether to start with UGC, influencers or Meta ads.
What we'll get into
- 01
How do you start with nothing handed to you?
- 02
Where do apps lose the money they should be making?
- 03
What should a bootstrapped app stop paying for first?
- 04
Influencers vs UGC vs Meta
- 05
Live Q&A with Jake, Ernesto and Steve
Who you'll hear from
Jake Castillo
Co-founder and former COO, Cal AI
Co-founded Cal AI, helped scale it to $50M ARR, and saw it through its acquisition by MyFitnessPal.
Ernesto Lopez
Co-founder, Covenant Studios
Bootstrapped Covenant Studios to $200K MRR with co-founder Mau Baron, without venture funding.
Steve P Young
Founder, App Masters
Has worked with 3,000+ apps since 2013 through his agency, App Masters.
This is for you if
- You're still working toward your first $10K MRR and want to skip the costly mistakes
- You're past $10K MRR and not sure what gets you to $100K
- You grow on creators or UGC and keep wondering when to start paying for ads
- You're bootstrapping, and every dollar you spend on growth is your own
Format
- No slides, no deck
- Not best practices. What they actually did, and what they'd do again.
- This isn't a product demo. The speakers share their own experience.
- Bring your questions for the live Q&A
Bring the growth question you haven't been able to settle
Ask it live and get answers from three founders who've worked through it.