Web ≠ App: How to Price, Upsell & Retain your Web Audience

Practical advice on maximizing LTV when your funnel starts outside the App Store.

What we’ll cover:

• Why not use trials
• SKU composition
• Pricing best practices
• Upsells
• Web vs app pricing

About the speakers:

Marcus Burke
Meta Ads & App Growth Advisor who helps sub apps turn Meta into their most profitable channel (Blinkist, Cal AI, Moongate). His work spans creative strategy, signal engineering and social first funnels on web and app. Full stack from impression to subscriber.

Cristian Rotari
Monetization Lead at Zing Coach, an AI-powered fitness app. He owns the full monetization stack: pricing, packaging, upsells, winbacks, and promotional strategy, while driving growth across web, app, and B2B partnerships, including Paris Saint Germain & Les Mills.