What I Found Reviewing 75,000 BetterMe Ads

Some mobile apps don’t just grow - they become the blueprint. Their user acquisition strategies are dissected, replicated, and held up as the ultimate benchmark in web2app user acquisition.

In this session, Kirill Makarov (Founder of Webfunnels Club) will share exclusive insights from his deep dive into 75,000 ads run by one of the top fitness apps in the world. Backed by real campaign data, Kirill will walk you through what makes this funnel so effective - and why it’s become a reference point for growth teams worldwide.

You’ll learn how this company:

• Structures its highest-performing funnels using a consistent, templated format
• Uses creative count as a proxy for campaign volume across regions
• Optimizes spend through bidding strategies like CC, LC, ROAS, MCP, and HV
• Targets by audience type, gender, and sociodemographic traits

💥 Bonus: Kirill will also share a curated selection of the top-performing creatives that powered these funnels