From First Ad to First Payment: The Web2App Playbook for the AI Era

Web2app is already one of the strongest ways to grow app revenue. And with AI accelerating competition at every step — from first ad to first payment — the teams that move faster are pulling further ahead.

Andrey Shakhtin (CEO & Co-founder, FunnelFox) and Lucas Lovell (VP of Product, Paddle) will walk you through 5 levers that move the needle fastest:

• Acquisition — What shifts when AI accelerates the race for users — and how web2app lets you stay ahead.
• Pricing — How to use the pricing freedom of web to your advantage: testing price points, building offers, and turning it into a sustainable subscription growth lever
• Paywall — The tactics that turn your web paywall from a barrier into a conversion engine.
• Checkout — How to make the final step frictionless — and stop losing users who are ready to pay.
• Compliance — What Apple’s ruling and the shift to alternative payments means for your web2app funnel — and how to build revenue that’s resilient to whatever comes next

Walk away knowing exactly how to accelerate revenue at every step — and what to act on first.