Live webinar
Why LTV Beats ROAS
in Web2App
The #1 growth metric for 2025 - and how to measure it right


Artsiom Kazimirchik,
CEO of Campaignswell
Andrey Shakhtin,
CEO and Co-Founder of FunnelFox
17th of July, 11 a.m. EDT / 4 p.m. BST
Register to watch
Live webinar
17th of July, 11 a.m. EDT / 4 p.m. BST
Why LTV Beats ROAS
in Web2App
The #1 growth metric for 2025 - and how to measure it right


Artsiom Kazimirchik,
CEO of Campaignswell
Andrey Shakhtin,
CEO and Co-Founder of FunnelFox
Register to watch
89% of companies agree that a customer’s lifetime value is crucial for driving long-term growth - but only 42% can measure it accurately. And while UA teams often track ROAS or CPA to optimize campaigns, those short-term metrics can paint a misleading picture, especially in web2app.
In this webinar, we’ll break down why Lifetime Value (LTV) should be your #1 metric in 2025 - and how focusing on it can unlock smarter budget allocation, better user targeting, and more sustainable growth. Artsiom Kazimirchik, CEO of Campaignswell - the LTV predictions platform behind clients scaling to $600k/day ad spend - will walk through how high-performing teams use predictive LTV to guide acquisition and retention strategies from day one.
You'll learn:
Why LTV is a more reliable growth metric than ROAS or CPA (and how those can lead you astray)
How top teams calculate and act on LTV predictions early in the funnel
Common mistakes in LTV modeling and how to fix them to avoid costly missteps
89% of companies agree that a customer’s lifetime value is crucial for driving long-term growth - but only 42% can measure it accurately. And while UA teams often track ROAS or CPA to optimize campaigns, those short-term metrics can paint a misleading picture, especially in web2app.
In this webinar, we’ll break down why Lifetime Value (LTV) should be your #1 metric in 2025 - and how focusing on it can unlock smarter budget allocation, better user targeting, and more sustainable growth. Artsiom Kazimirchik, CEO of Campaignswell - the LTV predictions platform behind clients scaling to $600k/day ad spend - will walk through how high-performing teams use predictive LTV to guide acquisition and retention strategies from day one.
You'll learn:
Why LTV is a more reliable growth metric than ROAS or CPA (and how those can lead you astray)
How top teams calculate and act on LTV predictions early in the funnel
Common mistakes in LTV modeling and how to fix them to avoid costly missteps
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