Live webinar

Why LTV Beats ROAS
in Web2App

The #1 growth metric for 2025 - and how to measure it right

Artsiom Kazimirchik,

CEO of Campaignswell

Andrey Shakhtin,

CEO and Co-Founder of FunnelFox

17th of July, 11 a.m. EDT / 4 p.m. BST

Register to watch

Live webinar

17th of July, 11 a.m. EDT / 4 p.m. BST

Why LTV Beats ROAS
in Web2App

The #1 growth metric for 2025 - and how to measure it right

Artsiom Kazimirchik,

CEO of Campaignswell

Andrey Shakhtin,

CEO and Co-Founder of FunnelFox

Register to watch

89% of companies agree that a customer’s lifetime value is crucial for driving long-term growth - but only 42% can measure it accurately. And while UA teams often track ROAS or CPA to optimize campaigns, those short-term metrics can paint a misleading picture, especially in web2app.

In this webinar, we’ll break down why Lifetime Value (LTV) should be your #1 metric in 2025 - and how focusing on it can unlock smarter budget allocation, better user targeting, and more sustainable growth. ​Artsiom Kazimirchik, CEO of Campaignswell - the LTV predictions platform behind clients scaling to $600k/day ad spend - will walk through how high-performing teams use predictive LTV to guide acquisition and retention strategies from day one.

You'll learn:

  • Why LTV is a more reliable growth metric than ROAS or CPA (and how those can lead you astray)

  • How top teams calculate and act on LTV predictions early in the funnel

  • Common mistakes in LTV modeling and how to fix them to avoid costly missteps


89% of companies agree that a customer’s lifetime value is crucial for driving long-term growth - but only 42% can measure it accurately. And while UA teams often track ROAS or CPA to optimize campaigns, those short-term metrics can paint a misleading picture, especially in web2app.

In this webinar, we’ll break down why Lifetime Value (LTV) should be your #1 metric in 2025 - and how focusing on it can unlock smarter budget allocation, better user targeting, and more sustainable growth. ​Artsiom Kazimirchik, CEO of Campaignswell - the LTV predictions platform behind clients scaling to $600k/day ad spend - will walk through how high-performing teams use predictive LTV to guide acquisition and retention strategies from day one.

You'll learn:

  • Why LTV is a more reliable growth metric than ROAS or CPA (and how those can lead you astray)

  • How top teams calculate and act on LTV predictions early in the funnel

  • Common mistakes in LTV modeling and how to fix them to avoid costly missteps


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