Why LTV Beats ROAS in Web2App

89% of companies agree that a customer’s lifetime value is crucial for driving long-term growth - but only 42% can measure it accurately. And while UA teams often track ROAS or CPA to optimize campaigns, those short-term metrics can paint a misleading picture, especially in web2app.

In this webinar, we’ll break down why Lifetime Value (LTV) should be your #1 metric in 2025 - and how focusing on it can unlock smarter budget allocation, better user targeting, and more sustainable growth. ​Artsiom Kazimirchik, CEO of Campaignswell - the LTV predictions platform behind clients scaling to $600k/day ad spend - will walk through how high-performing teams use predictive LTV to guide acquisition and retention strategies from day one.

You'll learn:

• Why LTV is a more reliable growth metric than ROAS or CPA (and how those can lead you astray)
• How top teams calculate and act on LTV predictions early in the funnel
• Common mistakes in LTV modeling and how to fix them to avoid costly missteps