Live webinar
August 26 | 4PM CEST · 10AM EDT
Lifecycle email:
the easiest conversion most apps forget
What to send at every stage, from abandoned quiz to churned payer
Alice Muir Kocourková
Independent Growth & Subscription Consultant, ex-Phiture
Nicole Weiss
Founder, Brass Finch (ex-Audible, Macy's)
Register to attend
Live webinar
Lifecycle email:
the easiest conversion most apps forget
What to send at every stage, from abandoned quiz to churned payer
Alice Muir Kocourková
Independent Growth & Subscription Consultant, ex-Phiture
Nicole Weiss
Founder, Brass Finch (ex-Audible, Macy's)
August 26| 4PM CEST · 10AM EDT
Your web funnel already collected these emails. Lifecycle sequences turn them into conversions without buying a single new click.
Alice Muir and Nicole Weiss walk the full map, state by state, and what actually converts at each one.
Join us to learn:
The ten states every user sits in, from abandoned quiz to churned payer, and the one sequence each one owns
Where the real leakage is: users who paid and never installed — deeplinks, QR, and the day-2 and day-4 follow-ups that pull them back
Why one generic "come back" email underperforms — abandoned quiz, saw the paywall, trial expiring: three different reasons, three different messages
Keeping active users active: onboarding drips to the "aha" moment, progress recaps, streaks
The billing-triggered sequences: dunning on failed payments, value recaps before renewal, and save flows that offer pause or downgrade instead of goodbye
Why a churned payer and a never-converted signup need completely different winbacks
Live Q&A
Your web funnel already collected these emails. Lifecycle sequences turn them into conversions without buying a single new click.
Alice Muir and Nicole Weiss walk the full map, state by state, and what actually converts at each one.
Join us to learn:
The ten states every user sits in, from abandoned quiz to churned payer, and the one sequence each one owns
Where the real leakage is: users who paid and never installed — deeplinks, QR, and the day-2 and day-4 follow-ups that pull them back
Why one generic "come back" email underperforms — abandoned quiz, saw the paywall, trial expiring: three different reasons, three different messages
Keeping active users active: onboarding drips to the "aha" moment, progress recaps, streaks
The billing-triggered sequences: dunning on failed payments, value recaps before renewal, and save flows that offer pause or downgrade instead of goodbye
Why a churned payer and a never-converted signup need completely different winbacks
Live Q&A