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On-demand session

Web2App Quizzes: From Side Project to Profit Engine

The missing pieces that will unlock web
as your next growth channel

  • Marcus Burke,

    Marcus Burke,Meta Ads & App Growth Consultant

  • Ioana Iordache,

    Ioana Iordache,Product Growth Consultant & Fou, Blinkist

  • Elise Zareie,

    Elise Zareie,Performance Marketing + Growth, Praktika.ai

Register to join

Discover how leading subscription apps drive consistent, profitable growth using web2app quizzes. Learn what the successful 10% do differently - from funnel structure and creative strategy to pricing optimization and cross-team collaboration.

Featuring Marcus Burke (App growth & Meta Ads expert, ex-Blinkist), Elise Zareie (Performance Marketing + Growth at Praktika.ai, UA strategist for Zynga, Paired), and Ioana Iordache (Product growth consultant for Blinkist, Blacklane & more).

We’ll cover:

  • Channel diversification: using quiz funnels to expand your audience and placement mix
  • Creative strategy: what great ad creatives for quiz flows actually look like
  • Launch and iteration: getting a coherent v1 live and what to do next
  • Optimization levers: the biggest impact areas for funnel performance that actually move ROI
  • UA x Product collaboration: going cross-team to build and scale quiz funnels faster
  • Beyond quizzes and traditional UA: different use cases for web2app you probably didn’t think of