Live session
Web2App Quizzes:
From Side Project
to Profit Engine
The missing pieces that will unlock web
as your next growth channel
Marcus Burke,
Meta Ads & App Growth Consultant
Ioana Iordache,
Product Growth Consultant & Founder,
ex-Blinkist
Elise Zareie,
Performance Marketing + Growth,
Praktika.ai
30th of July, 8 a.m. PDT / 4 p.m. BST
Register to join
Live session
30th of July, 8 a.m. PDT / 4 p.m. BST
Web2App Quizzes:
From Side Project
to Profit Engine
The missing pieces that will unlock web
as your next growth channel
Marcus Burke,
Meta Ads & App Growth Consultant
Ioana Iordache,
Product Growth Consultant & Founder, ex-Blinkist
Elise Zareie,
Performance Marketing + Growth, Praktika.ai
Register to join
Discover how leading subscription apps drive consistent, profitable growth using web2app quizzes. Learn what the successful 10% do differently - from funnel structure and creative strategy to pricing optimization and cross-team collaboration.
Featuring Marcus Burke (App growth & Meta Ads expert, ex-Blinkist), Elise Zareie (Performance Marketing + Growth at Praktika.ai, UA strategist for Zynga, Paired), and Ioana Iordache (Product growth consultant for Blinkist, Blacklane & more).
We’ll cover:
Channel diversification: using quiz funnels to expand your audience and placement mix
Creative strategy: what great ad creatives for quiz flows actually look like
Launch and iteration: getting a coherent v1 live and what to do next
Optimization levers: the biggest impact areas for funnel performance that actually move ROI
UA x Product collaboration: going cross-team to build and scale quiz funnels faster
Beyond quizzes and traditional UA: different use cases for web2app you probably didn’t think of
Discover how leading subscription apps drive consistent, profitable growth using web2app quizzes. Learn what the successful 10% do differently - from funnel structure and creative strategy to pricing optimization and cross-team collaboration.
Featuring Marcus Burke (App growth & Meta Ads expert, ex-Blinkist), Elise Zareie (Performance Marketing + Growth at Praktika.ai, UA strategist for Zynga, Paired), and Ioana Iordache (Product growth consultant for Blinkist, Blacklane & more).
We'll cover:
Channel diversification: using quiz funnels to expand your audience and placement mix
Creative strategy: what great ad creatives for quiz flows actually look like
Launch and iteration: getting a coherent v1 live and what to do next
Optimization levers: the biggest impact areas for funnel performance that actually move ROI
UA x Product collaboration: going cross-team to build and scale quiz funnels faster
Beyond quizzes and traditional UA: different use cases for web2app you probably didn’t think of