Live webinar

Web Quiz Funnels

and the alternatives
no one talks about

All about web2app funnel types and how to set up high-converting campaigns.

Marcus Burke,

Meta Ads & App Growth Consultant

Gessica Bicego,

Fractional CMO, Growth Consultant

Jessica Gotti,

Head of Performance Marketing,

Paired

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View plans

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Live webinar

12th of May, 5 p.m. CEST

Web ≠ App: How to Price, Upsell & Retain your Web Audience

All about web2app funnel types and how to set up high-converting campaigns.

Marcus Burke,

Meta Ads & App Growth Consultant

Cristian Rotari

Monetization Lead at Zing Coach

Register to attend

Practical advice on maximizing LTV when your funnel starts outside the App Store.

What we’ll cover:

  • Why not use trials

  • SKU composition 

  • Pricing best practices 

  • Upsells

  • Web vs app pricing

About the speakers:

Marcus Burke
Meta Ads & App Growth Advisor who helps sub apps turn Meta into their most profitable channel (Blinkist, Cal AI, Moongate). His work spans creative strategy, signal engineering and social first funnels on web and app. Full stack from impression to subscriber.

Cristian Rotari

Monetization Lead at Zing Coach, an AI-powered fitness app. He owns the full monetization stack:  pricing, packaging, upsells, winbacks, and promotional strategy, while driving growth across web, app, and B2B partnerships, including Paris Saint Germain & Les Mills. 

Learn which web funnel types work for subscription apps, where to run them, and how to set up campaigns that actually convert.


What we’ll cover:

  • Flow types - Quiz, content, contextual: pros, cons, when each works

  • Channel strategy - Which channels favor web and execution differences

  • Campaign setup - Conversion events, creative strategy, tracking setup

  • When web works - Which apps benefit most, when to prioritize