Live webinar

Web Quiz Funnels

and the alternatives
no one talks about

All about web2app funnel types and how to set up high-converting campaigns.

Marcus Burke,

Meta Ads & App Growth Consultant

Gessica Bicego,

Fractional CMO, Growth Consultant

Jessica Gotti,

Head of Performance Marketing,

Paired

Register to join

Live webinar

12th of May, 5 p.m. CEST

Web ≠ App: How to Price, Upsell & Retain your Web Audience

All about web2app funnel types and how to set up high-converting campaigns.

Marcus Burke,

Meta Ads & App Growth Consultant

Cristian Rotari

Monetization Lead at Zing Coach

Register to attend

Practical advice on maximizing LTV when your funnel starts outside the App Store.


What we’ll cover:

  • Why not use trials

  • SKU composition 

  • Pricing best practices 

  • Upsells

  • Web vs app pricing






Learn which web funnel types work for subscription apps, where to run them, and how to set up campaigns that actually convert.


What we’ll cover:

  • Flow types - Quiz, content, contextual: pros, cons, when each works

  • Channel strategy - Which channels favor web and execution differences

  • Campaign setup - Conversion events, creative strategy, tracking setup

  • When web works - Which apps benefit most, when to prioritize