On-demand session
What I Found Reviewing 75,000 BetterMe Ads
A research-based breakdown of top-performing web funnels


Kirill Makarov,
Founder of Webfunnels Club,
ex-Zing Coach, Growfood, Mobio
Andrey Shakhtin,
CEO and Co-Founder, FunnelFox
Register to watch
On-demand session
What I Found Reviewing 75,000 BetterMe Ads
A research-based breakdown of top-performing web funnels


Kirill Makarov,
Growth Expert, Founder of Webfunnels Club
ex-Zing Coach, Growfood, Mobio
Andrey Shakhtin,
CEO and Co-Founder, FunnelFox
Register to watch
Some mobile apps don’t just grow - they become the blueprint. Their user acquisition strategies are dissected, replicated, and held up as the ultimate benchmark in web2app user acquisition.
In this session, Kirill Makarov (Founder of Webfunnels Club) will share exclusive insights from his deep dive into 75,000 ads run by one of the top fitness apps in the world. Backed by real campaign data, Kirill will walk you through what makes this funnel so effective - and why it’s become a reference point for growth teams worldwide.
You’ll learn how this company:
Structures its highest-performing funnels using a consistent, templated format
Uses creative count as a proxy for campaign volume across regions
Optimizes spend through bidding strategies like CC, LC, ROAS, MCP, and HV
Targets by audience type, gender, and sociodemographic traits
💥 Bonus: Kirill will also share a curated selection of the top-performing creatives that powered these funnels
Some mobile apps don’t just grow - they become the blueprint. Their user acquisition strategies are dissected, replicated, and held up as the ultimate benchmark in web2app user acquisition.
In this session, Kirill Makarov (Founder of Webfunnels Club) will share exclusive insights from his deep dive into 75,000 ads run by one of the top fitness apps in the world. Backed by real campaign data, Kirill will walk you through what makes this funnel so effective - and why it’s become a reference point for growth teams worldwide.
You’ll learn how this company:
Structures its highest-performing funnels using a consistent, templated format
Uses creative count as a proxy for campaign volume across regions
Optimizes spend through bidding strategies like CC, LC, ROAS, MCP, and HV
Targets by audience type, gender, and sociodemographic traits