Live webinar
June 24 | 5PM CEST · 4PM BST
From First Ad to First Payment: The Web2App Playbook for the AI Era

Andrey Shakhtin
CEO & Co-founder, FunnelFox

Lucas Lovell
VP of Product, Paddle
Register to attend
Live webinar
From First Ad to First Payment: The Web2App Playbook for the AI Era

Andrey Shakhtin
CEO & Co-founder, FunnelFox

Lucas Lovell
VP of Product, Paddle
June 24 | 5PM CEST · 4PM BST
Web2app is already one of the strongest ways to grow app revenue. And with AI accelerating competition at every step — from first ad to first payment — the teams that move faster are pulling further ahead.
Andrey Shakhtin (CEO & Co-founder, FunnelFox) and Lucas Lovell (VP of Product, Paddle) will walk you through 5 levers that move the needle fastest:
Acquisition —What shifts when AI accelerates the race for users — and how web2app lets you stay ahead.
Pricing — How to use the pricing freedom of web to your advantage: testing price points, building offers, and turning it into a sustainable subscription growth lever
Paywall — The tactics that turn your web paywall from a barrier into a conversion engine.
Checkout — How to make the final step frictionless — and stop losing users who are ready to pay.
Compliance — What Apple's ruling and the shift to alternative payments means for your web2app funnel — and how to build revenue that's resilient to whatever comes next
Walk away knowing exactly how to accelerate revenue at every step — and what to act on first.
Web2app is already one of the strongest ways to grow app revenue. And with AI accelerating competition at every step — from first ad to first payment — the teams that move faster are pulling further ahead.
Andrey Shakhtin (CEO & Co-founder, FunnelFox) and Lucas Lovell (VP of Product, Paddle) will walk you through 5 levers that move the needle fastest:
Acquisition —What shifts when AI accelerates the race for users — and how web2app lets you stay ahead.
Pricing — How to use the pricing freedom of web to your advantage: testing price points, building offers, and turning it into a sustainable subscription growth lever
Paywall — The tactics that turn your web paywall from a barrier into a conversion engine.
Checkout — How to make the final step frictionless — and stop losing users who are ready to pay.
Compliance — What Apple's ruling and the shift to alternative payments means for your web2app funnel — and how to build revenue that's resilient to whatever comes next
Walk away knowing exactly how to accelerate revenue at every step — and what to act on first.