Live session

Optimizing Cancellation Flows for Retention

Proven tactics to cut churn and stay
FTC-compliant

27th of June, 9 a.m. MDT / 4 p.m. BST

Phil Carter,

Growth Advisor, CEO of

Elemental Growth

Andrey Shakhtin,

CEO and Co-Founder of FunnelFox

Register to watch

Live session

27th of June, 9 a.m. MDT / 4 p.m. BST

Optimizing Cancellation Flows for Retention

Proven tactics to cut churn and stay
FTC-compliant

Phil Carter,

Growth Advisor, CEO of Elemental Growth

Andrey Shakhtin,

CEO and Co-Founder of FunnelFox

Register to watch

Even top-performing consumer apps lose up to half their subscribers in just three months - unless they’ve nailed their retention and cancellation flows. And with the FTC’s new Click-to-Cancel rule taking effect in July 2025, the bar for cancellation flows just got a lot higher.

In this webinar, Phil Carter (Elemental Growth, ex-Faire, Quizlet, Ibotta) will break down what leading apps are doing to reduce churn - and how you can apply those tactics today.

You'll learn:

  • How the top 5% of apps retain more users - with real benchmarks

  • How apps like Headspace, Strava, Fitbod, and Matter design flows that reduce churn

  • What the new FTC’s Click-to-Cancel rule means for your flow design


Even top-performing consumer apps lose up to half their subscribers in just three months - unless they’ve nailed their retention and cancellation flows. And with the FTC’s new Click-to-Cancel rule taking effect in July 2025, the bar for cancellation flows just got a lot higher.

In this webinar, Phil Carter (Elemental Growth, ex-Faire, Quizlet, Ibotta) will break down what leading apps are doing to reduce churn - and how you can apply those tactics today.

You'll learn:

  • How the top 5% of apps retain more users - with real benchmarks

  • How apps like Headspace, Strava, Fitbod, and Matter design flows that reduce churn

  • What the new FTC’s Click-to-Cancel rule means for your flow design