On-demand session
How Top 5% of Apps Optimize Cancellation Flows
Proven tactics to cut churn and stay
FTC-compliant


Phil Carter,
Growth Advisor, CEO of
Elemental Growth
Andrey Shakhtin,
CEO and Co-Founder of FunnelFox
Register to watch
On-demand session
How Top 5% of Apps Optimize Cancellation Flows
Proven tactics to cut churn and stay
FTC-compliant


Phil Carter,
Growth Advisor, CEO of Elemental Growth
Andrey Shakhtin,
CEO and Co-Founder of FunnelFox
Register to watch
Even top-performing consumer apps lose up to half their subscribers in just three months - unless they’ve nailed their retention and cancellation flows. And with the FTC’s new Click-to-Cancel rule taking effect in July 2025, the bar for cancellation flows just got a lot higher.
In this webinar, Phil Carter (Elemental Growth, ex-Faire, Quizlet, Ibotta) will break down what leading apps are doing to reduce churn - and how you can apply those tactics today.
You'll learn:
How the top 5% of apps retain more users - with real benchmarks
How apps like Headspace, Strava, Fitbod, and Matter design flows that reduce churn
What the new FTC’s Click-to-Cancel rule means for your flow design
Note: If the registration form doesn’t load, try opening the page in Google Chrome
Even top-performing consumer apps lose up to half their subscribers in just three months - unless they’ve nailed their retention and cancellation flows. And with the FTC’s new Click-to-Cancel rule taking effect in July 2025, the bar for cancellation flows just got a lot higher.
In this webinar, Phil Carter (Elemental Growth, ex-Faire, Quizlet, Ibotta) will break down what leading apps are doing to reduce churn - and how you can apply those tactics today.
You'll learn:
How the top 5% of apps retain more users - with real benchmarks
How apps like Headspace, Strava, Fitbod, and Matter design flows that reduce churn
What the new FTC’s Click-to-Cancel rule means for your flow design
Note: If the registration form doesn’t load, try opening the page in Google Chrome