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On-demand session

How Top 5% of Apps Optimize Cancellation Flows

Proven tactics to cut churn and stay
FTC-compliant

  • Phil Carter,

    Phil Carter,Growth Advisor, CEO of Elemental Growth

  • Andrey Shakhtin,

    Andrey Shakhtin,CEO and Co-Founder of FunnelFox

Register to watch

Even top-performing consumer apps lose up to half their subscribers in just three months - unless they’ve nailed their retention and cancellation flows. And with the FTC’s new Click-to-Cancel rule taking effect in July 2025, the bar for cancellation flows just got a lot higher.

In this webinar, Phil Carter (Elemental Growth, ex-Faire, Quizlet, Ibotta) will break down what leading apps are doing to reduce churn - and how you can apply those tactics today.

You'll learn:

  • How the top 5% of apps retain more users - with real benchmarks
  • How apps like Headspace, Strava, Fitbod, and Matter design flows that reduce churn
  • What the new FTC’s Click-to-Cancel rule means for your flow design

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