Live webinar

Web ≠ App: How to Price, Upsell & Retain your Web Audience

Practical advice on maximizing LTV when your funnel starts outside the App Store.

Marcus Burke,

Meta Ads & App Growth Consultant

Cristian Rotari

Monetization Lead at Zing Coach

12th of May, 5 p.m. CEST

View plans
View plans

Register to join

Live webinar

12th of May, 5 p.m. CEST

Web ≠ App: How to Price, Upsell & Retain your Web Audience

Practical advice on maximizing LTV when your funnel starts outside the App Store.

Marcus Burke,

Meta Ads & App Growth Consultant

Cristian Rotari

Monetization Lead at Zing Coach

Register to attend

Practical advice on maximizing LTV when your funnel starts outside the App Store.

What we’ll cover:

  • Why not use trials

  • SKU composition 

  • Pricing best practices 

  • Upsells

  • Web vs app pricing

About the speakers:

Marcus Burke
Meta Ads & App Growth Advisor who helps sub apps turn Meta into their most profitable channel (Blinkist, Cal AI, Moongate). His work spans creative strategy, signal engineering and social first funnels on web and app. Full stack from impression to subscriber.

Cristian Rotari

Monetization Lead at Zing Coach, an AI-powered fitness app. He owns the full monetization stack:  pricing, packaging, upsells, winbacks, and promotional strategy, while driving growth across web, app, and B2B partnerships, including Paris Saint Germain & Les Mills. 

Practical advice on maximizing LTV when your funnel starts outside the App Store.

What we’ll cover:

  • Why not use trials

  • SKU composition 

  • Pricing best practices 

  • Upsells

  • Web vs app pricing


About the speakers:

Marcus Burke
Meta Ads & App Growth Advisor who helps sub apps turn Meta into their most profitable channel (Blinkist, Cal AI, Moongate). His work spans creative strategy, signal engineering and social first funnels on web and app. Full stack from impression to subscriber.

Cristian Rotari

Monetization Lead at Zing Coach, an AI-powered fitness app. He owns the full monetization stack:  pricing, packaging, upsells, winbacks, and promotional strategy, while driving growth across web, app, and B2B partnerships, including Paris Saint Germain & Les Mills.