> ## Documentation Index
> Fetch the complete documentation index at: https://funnelfox.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Pinterest tag

> Track funnel events and optimize ad campaigns with Pinterest tag

The Pinterest tag integration tracks your funnel events and sends them to
Pinterest Ads Manager. This helps you measure ad performance, optimize
campaigns, and build targeted audiences on Pinterest.

The integration includes two tracking methods:

* **Pinterest tag event tracking**
* **Conversions API**

<Frame>
  <img src="https://mintcdn.com/funnelfox/aZyx4hxC-cbj8DtJ/assets/pinterest-integration.png?fit=max&auto=format&n=aZyx4hxC-cbj8DtJ&q=85&s=9f340ad67bc4d79f6af8a43f1e74b0f3" width="1920" height="879" data-path="assets/pinterest-integration.png" />
</Frame>

## Pinterest tag vs Conversions API

Here's how these two tracking methods work:

* **Pinterest tag** creates user identity on your funnel and tracks
  purchase, registration, and engagement events from the browser.

* **Conversions API** receives events from FunnelFox servers and checks
  if these events were already sent from the browser.

<Info>
  Conversions API is an addition to Pinterest tag that we highly
  recommend for complete event coverage. Learn more in the
  [Pinterest documentation on Conversions API](https://help.pinterest.com/en/business/article/the-pinterest-api-for-conversions).
</Info>

## Use Conversions API

Conversions API acts as a backup when browser tracking fails or gets
blocked.

Here's a common example: When someone buys your product through PayPal,
they complete the purchase on PayPal's website, not on your funnel. Some
browsers (especially mobile app browsers) can't track this properly, so
you might miss the `Checkout` event.

Conversions API solves this problem. When FunnelFox servers get the
transaction details from PayPal, they automatically send a `Checkout`
event to Pinterest using Conversions API. This way, you never miss
important conversion data.

## Tracked events

| Event                | Pinterest tag trigger                                                                                 | Conversions API trigger                        |
| -------------------- | ----------------------------------------------------------------------------------------------------- | ---------------------------------------------- |
| `Pagevisit`          | User viewed a funnel page.                                                                            | -                                              |
| `Signup`             | User provided their email.                                                                            | -                                              |
| `Addtocart`          | User has seen the checkout element.                                                                   | -                                              |
| `checkout_presented` | User has opened a screen with checkout.<br />**(Can fire multiple times)**                            | -                                              |
| `Checkout`           | User completed purchase.                                                                              | FunnelFox received transaction event from PSP. |
| `Custom`             | [Track a custom event](https://developer.pinterest.com/docs/api-features/pinterest-tag/#event-types). | -                                              |

## Next steps

* [Set up Pinterest tag integration](/integrations/tracking/set-up-pinterest-tag)