> ## Documentation Index
> Fetch the complete documentation index at: https://funnelfox.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads

> Import GA4 key events from FunnelFox into Google Ads as conversions.

FunnelFox sends key events (such as purchase completions) to your connected Google Analytics (GA4) property.
You can use these existing GA4 events to configure conversion tracking in Google Ads and optimize your ad campaigns.

How it works:

1. FunnelFox sends key events to your GA4 property.
2. You mark the events as key events in GA4 (e.g., `purchase_completed_success`).
3. You link GA4 and Google Ads.
4. Key events are imported as Google Ads conversions.

## Setup

Follow these steps to import GA4 key events into Google Ads.

### 1. Mark key event

1. Go to **Admin > Data display > Events** in [Google Analytics](https://analytics.google.com/analytics/web/).
2. Mark `purchase_completed_success` as a key event.

<Frame>
  <img src="https://mintcdn.com/funnelfox/z4WzlPlKao2-XQMg/assets/purchase-completed-mark.png?fit=max&auto=format&n=z4WzlPlKao2-XQMg&q=85&s=3887ec9fa5e4eb86ae6d67b31dbd9070" width="1920" height="879" data-path="assets/purchase-completed-mark.png" />
</Frame>

### 2. Link GA4 to Google Ads

1. Go to **Admin > Product links > Google Ads links** in Google Analytics.
2. Click **Link**.

<Frame>
  <img src="https://mintcdn.com/funnelfox/r9LifwCAqT6w8yq3/assets/google-ads-link.png?fit=max&auto=format&n=r9LifwCAqT6w8yq3&q=85&s=10e84085e34f813a8ead13920645418e" width="1397" height="796" data-path="assets/google-ads-link.png" />
</Frame>

3. Click **Choose Google Ads accounts**.

<Frame>
  <img src="https://mintcdn.com/funnelfox/jpKit06eL-IXvwC9/assets/choose-ads-acc.png?fit=max&auto=format&n=jpKit06eL-IXvwC9&q=85&s=04d2f556e308a1d2c3c06fe1a7a155b8" width="1444" height="696" data-path="assets/choose-ads-acc.png" />
</Frame>

4. Select your Google Ads account and click **Confirm**.

<Frame>
  <img src="https://mintcdn.com/funnelfox/r9LifwCAqT6w8yq3/assets/link-confirm.png?fit=max&auto=format&n=r9LifwCAqT6w8yq3&q=85&s=a32d09055c5da8e9de82139d47ed4a4f" width="1608" height="571" data-path="assets/link-confirm.png" />
</Frame>

5. Keep all options toggled on under **Configure settings** and click **Next**.

<Frame>
  <img src="https://mintcdn.com/funnelfox/jpKit06eL-IXvwC9/assets/configure-settings.png?fit=max&auto=format&n=jpKit06eL-IXvwC9&q=85&s=7806fadd12fd2f47d6adfbb9e00eaf3e" width="3834" height="2210" data-path="assets/configure-settings.png" />
</Frame>

6. Click **Submit**.

<Frame>
  <img src="https://mintcdn.com/funnelfox/r9LifwCAqT6w8yq3/assets/ga4-submit.png?fit=max&auto=format&n=r9LifwCAqT6w8yq3&q=85&s=9a0589abba68bfeacfde24a36bd0a406" width="1308" height="781" data-path="assets/ga4-submit.png" />
</Frame>

### 3. Link Google Ads to GA4

1. Go to **Tools > Data Manager** in [Google Ads](https://ads.google.com/).
2. Click **Google Analytics (GA4) & Firebase** under **Featured products**.

<Frame>
  <img src="https://mintcdn.com/funnelfox/BXPEVTtdQcWXR7Me/assets/featured-products.png?fit=max&auto=format&n=BXPEVTtdQcWXR7Me&q=85&s=8e2a126f24b7fb85bacf93534fabb322" width="1313" height="799" data-path="assets/featured-products.png" />
</Frame>

3. Select your Google Analytics account and click **Next**.

<Frame>
  <img src="https://mintcdn.com/funnelfox/vkdUTqxJQL3MrLzj/assets/select-ga4.png?fit=max&auto=format&n=vkdUTqxJQL3MrLzj&q=85&s=e050c7de7d5aefdd733c749d21f9fad6" width="1220" height="796" data-path="assets/select-ga4.png" />
</Frame>

4. Keep all options toggled on under **Data sharing** and click **Link**.

<Frame>
  <img src="https://mintcdn.com/funnelfox/BXPEVTtdQcWXR7Me/assets/data-sharing.png?fit=max&auto=format&n=BXPEVTtdQcWXR7Me&q=85&s=33d7e65c8178e8124eaf63b8853c7321" width="1423" height="668" data-path="assets/data-sharing.png" />
</Frame>

### 4. Import GA4 key events

1. Go to **Goals > Conversions > Summary** in Google Ads.
2. Click **+ Create conversion action**.

<Frame>
  <img src="https://mintcdn.com/funnelfox/BXPEVTtdQcWXR7Me/assets/create-conversion-action.png?fit=max&auto=format&n=BXPEVTtdQcWXR7Me&q=85&s=1a3535ccec3fb167ab72b45286184e69" width="1406" height="758" data-path="assets/create-conversion-action.png" />
</Frame>

3. Click **Import** under **Start tracking conversions**.

4. Select **Web** under **Google Analytics 4 properties** and click **Continue**.

<Frame>
  <img src="https://mintcdn.com/funnelfox/r9LifwCAqT6w8yq3/assets/import-web.png?fit=max&auto=format&n=r9LifwCAqT6w8yq3&q=85&s=4fd36c4961ff9389a865d062c075c8df" width="1361" height="759" data-path="assets/import-web.png" />
</Frame>

5. Select the `purchase_completed_success` event and click **Import and continue**.

<Frame>
  <img src="https://mintcdn.com/funnelfox/r9LifwCAqT6w8yq3/assets/import-continue.png?fit=max&auto=format&n=r9LifwCAqT6w8yq3&q=85&s=08c640984fef9b89e1beb6ab4f2b896f" width="1237" height="499" data-path="assets/import-continue.png" />
</Frame>