> ## Documentation Index
> Fetch the complete documentation index at: https://funnelfox.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Documentation: Getting started

> Docs to learn how to set up FunnelFox and build your first web-to-app funnel. Step-by-step guide for no-code funnel creation, payments, and A/B testing.

## What is FunnelFox?

FunnelFox is the **#1 AI Agentic platform for web2app**, a platform for building and shipping high-converting web-to-app funnels by prompt. It combines AI-powered funnel builder, payment processing, and conversion optimization tools to help you launch marketing campaigns quickly and effectively.

With FunnelFox, you can build web-to-app funnels for driving app installs, create subscription flows with integrated payments, and run A/B tests to continuously improve your conversion rates.

## Why FunnelFox?

### #1 AI Agentic platform for web2app

Build funnels by prompt, not by click. AI Chat in Editor edits any element, screen, or the whole funnel from a plain-English prompt, recreates references in your brand, and generates complete funnels grounded in market benchmarks for your niche.

* Edit anything by prompt with no builder training required
* Build from a reference screenshot in one step
* Generate full funnels from scratch, on-brand and category-aware

Learn more about the [Agentic solution](/agentic-solution/overview).

### Speed to market

Create and launch production-ready funnels in under 30 minutes. AI Chat in Editor composes a complete funnel from a single prompt and lets you refine any screen by chat or directly on the canvas.

Your marketing team can test new ideas without waiting for developer resources, so you can iterate faster and find what works.

### Optimized for conversion

FunnelFox includes built-in features designed to improve conversion rates:

* **Elements & flows work by default** - Every element is engineered to maximize your <Tooltip tip="Conversion Rate">CR</Tooltip> out of the box
* **Optimized checkouts** - Battle-tested checkout flows based on what actually converts
* **A/B testing & analytics** - Run experiments and measure funnel performance in real-time

These tools help you systematically improve your funnel performance over time.

### Payments done right

FunnelFox's payment infrastructure is built to maximize successful transactions:

* **Web-to-web features** - Features like paid trials, upgrades, and upsells work seamlessly for all PSPs
* **PSP routing** - Connect multiple payment providers for redundancy and optimization
* **Subscription management** - Manage all your customers in one place, regardless of PSP
* **Advanced revenue retention** - Smart retry logic and grace periods to minimize churn

The platform handles the technical details of payment processing so you can focus on growing your business.

### Batteries included

FunnelFox provides all the essential tools in one platform:

* **Editor with AI Chat**: Build and edit funnels by prompt or manually on the canvas
* **A/B Testing Engine** - Test multiple variants simultaneously
* **Analytics Dashboard** - Track performance metrics in real-time
* **Customer CRM** - Support users from all payment providers in one unified view

Everything works together out of the box, no complex setup required.

### Scale with confidence

FunnelFox is designed to grow with your needs:

* **Reliable infrastructure** - Built to handle high-traffic campaigns without breaking a sweat
* **Global CDN** - Lightning-fast loading times for users anywhere in the world
* **Version control** - Your published funnels stay exactly as you designed them
* **SOC 2 Type 2 certified** - Enterprise-grade security and privacy protection

Start with a single funnel and expand as your business grows.

## Who is FunnelFox for?

FunnelFox is built by growth experts so anyone on the team can ship on-brand funnels by prompt, without builder training. It's perfect for:

* **App Developers** looking to drive installs through web-to-app funnels
* **Marketing Teams** creating high-converting landing pages and campaigns
* **Growth Hackers** running experiments to optimize conversion rates
* **E-commerce Businesses** building sales funnels with integrated payments

## Frequently Asked Questions

<AccordionGroup>
  <Accordion title="What is the Agentic solution?">
    The Agentic solution is FunnelFox's set of AI capabilities built
    into the Editor. AI Chat in Editor edits any element, screen, or
    the whole funnel by prompt. The agent can also rebuild a screen
    from a reference image or generate a complete funnel from scratch.
    Learn more in the
    [Agentic solution overview](/agentic-solution/overview).
  </Accordion>

  <Accordion title="What is a PSP?">
    PSP stands for Payment Service Provider. These are companies that handle online payment processing for businesses. Popular PSPs include Stripe, PayPal and Adyen. FunnelFox integrates with multiple PSPs, allowing you to:

    * Connect your existing payment provider
    * Use multiple PSPs for redundancy
    * Switch between providers without changing your funnel
    * Manage all payments in one dashboard
  </Accordion>

  <Accordion
    title="Are web2app funnels compliant with
app store policies?"
  >
    Yes. Web2app funnels are not prohibited by App Store
    or Google Play policies. Users can subscribe on the
    web and access the service in the app. Compliance
    depends on clear pricing, transparent subscription
    terms, and accessible cancellation. Learn more in the
    [web2app compliance guide](/getting-started/web2app-compliance).
  </Accordion>
</AccordionGroup>

## Next steps

<Columns cols={3}>
  <Card title="Quickstart" icon="rocket" href="/getting-started/quickstart">Launch your first funnel in 5 simple steps</Card>
  <Card title="Basics" icon="book-open" href="/getting-started/concepts">Understand key FunnelFox terminology</Card>
  <Card title="Agentic solution" icon="sparkles" href="/agentic-solution/overview">Build and edit funnels by prompt with AI Chat in Editor</Card>
</Columns>