On-demand webinar

App Growth Trends 2025: Lessons from 753 Real Funnels

Growth insights from 373 brands, 156K creatives, and 20 months of funnel data

Kirill Makarov,

Founder of Webfunnels Club,

ex-Zing Coach, Growfood, Mobio

Olha Yohansen-Veselova,

Growth and Product Advisor,

OYO Growth Solutions

Register to watch

On-demand webinar

App Growth Trends 2025: Lessons from 753 Real Funnels

Growth insights from 373 brands, 156K creatives, and 20 months of funnel data

Kirill Makarov,

Growth Expert, Founder of Webfunnels Club

ex-Zing Coach, Growfood, Mobio

Olha Yohansen-Veselova,

Growth and Product Advisor,

OYO Growth Solutions

Register to watch

The subscription app market just hit $69B - and the fastest-growing apps aren’t relying on brand power or App Store placement to scale.

In this session, we’ll break down insights from two studies: one on 373 top-grossing apps to uncover realistic paid-growth strategies, and another on 753 web funnels to reveal how modern apps convert through web2app and web2web flows.

We’ll cover:

  • Which funnel formats are trending across top categories

  • How top apps are shaping onboarding, paywalls, and upsells

  • What signals (like ad velocity and traffic spikes) reveal breakout growth

  • Where funnel adoption is highest - and where the biggest gaps remain

  • Why more apps are adopting multi-funnel strategies to boost growth


Note: If the registration form doesn’t load, try opening the page in Google Chrome.

The subscription app market just hit $69B - and the fastest-growing apps aren’t relying on brand power or App Store placement to scale.

In this session, we’ll break down insights from two studies: one on 373 top-grossing apps to uncover realistic paid-growth strategies, and another on 753 web funnels to reveal how modern apps convert through web2app and web2web flows.


We’ll cover:

  • Which funnel formats are trending across top categories

  • How top apps are shaping onboarding, paywalls, and upsells

  • What signals (like ad velocity and traffic spikes) reveal breakout growth

  • Where funnel adoption is highest - and where the biggest gaps remain

  • Why more apps are adopting multi-funnel strategies to boost growth


Note: If the registration form doesn’t load, try opening the page in Google Chrome.