On-demand webinar
App Growth Trends 2025: Lessons from 753 Real Funnels
Growth insights from 373 brands, 156K creatives, and 20 months of funnel data


Kirill Makarov,
Founder of Webfunnels Club,
ex-Zing Coach, Growfood, Mobio
Olha Yohansen-Veselova,
Growth and Product Advisor,
OYO Growth Solutions
Register to watch
On-demand webinar
App Growth Trends 2025: Lessons from 753 Real Funnels
Growth insights from 373 brands, 156K creatives, and 20 months of funnel data


Kirill Makarov,
Growth Expert, Founder of Webfunnels Club
ex-Zing Coach, Growfood, Mobio
Olha Yohansen-Veselova,
Growth and Product Advisor,
OYO Growth Solutions
Register to watch
The subscription app market just hit $69B - and the fastest-growing apps aren’t relying on brand power or App Store placement to scale.
In this session, we’ll break down insights from two studies: one on 373 top-grossing apps to uncover realistic paid-growth strategies, and another on 753 web funnels to reveal how modern apps convert through web2app and web2web flows.
We’ll cover:
Which funnel formats are trending across top categories
How top apps are shaping onboarding, paywalls, and upsells
What signals (like ad velocity and traffic spikes) reveal breakout growth
Where funnel adoption is highest - and where the biggest gaps remain
Why more apps are adopting multi-funnel strategies to boost growth
Note: If the registration form doesn’t load, try opening the page in Google Chrome.
The subscription app market just hit $69B - and the fastest-growing apps aren’t relying on brand power or App Store placement to scale.
In this session, we’ll break down insights from two studies: one on 373 top-grossing apps to uncover realistic paid-growth strategies, and another on 753 web funnels to reveal how modern apps convert through web2app and web2web flows.
We’ll cover:
Which funnel formats are trending across top categories
How top apps are shaping onboarding, paywalls, and upsells
What signals (like ad velocity and traffic spikes) reveal breakout growth
Where funnel adoption is highest - and where the biggest gaps remain
Why more apps are adopting multi-funnel strategies to boost growth
Note: If the registration form doesn’t load, try opening the page in Google Chrome.