Live webinar

June 24 | 5PM CEST · 4PM BST

Accelerate Web2App Revenue with AI

From first ad to first payment — with Paddle and FunnelFox

Andrey Shakhtin
CEO, FunnelFox

Lucas Lovell

VP of Product, Paddle

Register to attend

Live webinar

How to survive and scale in the AI era

The full-stack playbook for mobile apps

Andrey Shakhtin

CEO & Co-founder, FunnelFox

Lucas Lovell

VP of Product, Paddle

May 14 | 5PM CEST · 4PM BST

Register

Web2app is already one of the strongest ways to grow app revenue. And with AI accelerating competition at every step — from first ad to first payment — the teams that move faster are pulling further ahead.

Andrey Shakhtin (CEO & Co-founder, FunnelFox) and Lucas Lovell (VP of Product, Paddle) will walk you through 5 levers that move the needle fastest:

  • Acquisition — How AI creatives and UGC are changing what gets users to your web funnel in the first place

  • Pricing — How to use the pricing freedom of web to your advantage: testing price points, building offers, and turning it into a sustainable subscription growth lever

  • Paywall — What reduces friction and lifts conversion at the most critical screen in your web2app flow

  • Checkout — How to close the gap between intent and payment on web

  • Compliance — What Apple's ruling and the shift to alternative payments means for your web2app funnel — and how to build revenue that's resilient to whatever comes next

Walk away knowing exactly how to accelerate revenue at every step — and what to act on first.

In the age of AI, it’s easier than ever to build, but harder than ever to get your app in front of users who actually convert and retain. Competition’s fierce, and your revenue stack’s feeling the pressure:

  • Acquisition costs are up: more apps are bidding for the same users

  • Paywall conversion is harder: users have more alternatives

  • Payment friction is costly: every lost user was expensive to acquire


To survive the AI era and scale beyond it, you need to approach every layer differently than you did two years ago. That's why we pulled in the teams behind each part of the stack.

FunnelFox on web-to-app funnels and paywall conversion. Paddle on pricing, payments, and global compliance. 

You'll walk away with a complete playbook:

  • How AI is reshaping acquisition and what to act on first

  • How to find the right pricing strategy and use it to grow

  • What reduces paywall friction and lifts conversion

  • How to future-proof your revenue with compliance

Register